System and method for exhibiting at least visual content in one or more physical retail stores

A system for exhibiting at least visual content in a physical retail store, comprising:

• at least a first physical potential item to be purchased and a second physical potential item to be purchased, wherein the first physical potential item to be purchased and the second physical potential item to be purchased are located on display in the physical retail store;
• a central server,
• at least a first client computer and a second client computer, wherein the first client computer has installed thereon a first application and the second client computer has installed thereon a second application;
• an item database associated with the central server, wherein the item database stores data relating to:
• (a) information of the first physical potential item to be purchased including specifications regarding the first physical potential item to be purchased;
• and (b) information of the second physical potential item to be purchased including specifications regarding the second physical potential item to be purchased;
• wherein the central server periodically communicates with the first client computer and wherein the central server periodically communicates with the second client computer,
• wherein the first client computer is located in the physical retail store;
• wherein the second client computer is located in the physical retail store;
• wherein the first client computer operationally interacts with the first physical potential item to be purchased;
• wherein the first client computer is specifically assigned to operationally interact with the first physical potential item to be purchased;
• wherein the first physical potential item to be purchased comprises hardware and software that are necessary for the first client computer to operationally interact with the first physical potential item to be purchased;
• wherein the second client computer operationally interacts with the second physical potential item to be purchased;
• wherein the second client computer is specifically assigned to operationally interact with the second physical potential item to be purchased;
• wherein the second physical potential item to be purchased comprises hardware and software that are necessary for the second client computer to operationally interact with the second physical potential item to be purchased;
• wherein the first client computer has at least one first input device that is connected to the first client computer, wherein the first input device connected to the first client computer is located in the physical retail store, and wherein the first input device connected to the first client computer is configured to allow for direct interaction with a potential purchaser of the first physical potential item to be purchased;
• wherein the second client computer has at least one second input device that is connected to the second client computer, wherein the second input device connected to the second client computer is located in the physical retail store, and wherein the second input device connected to the second client computer is configured to allow for direct interaction with a potential purchaser of the second physical potential item to be purchased;
• wherein the first application installed on the first client computer comprises:
• i) a first software program that directly interacts with the input device connected to the first client computer;
• ii) a first browser comprising:
• 1. a first software element that is capable of obtaining at least visual content from a source other than the central server;
• and
• 2. a second software element that receives instructions from the central server on a periodic basis regarding data relating to the information of the first physical potential item to be purchased including specifications regarding the first physical potential item to be purchased;
• and
• iii) a second software program that operationally interacts with the first physical potential item to be purchased, hereby resulting in the first physical potential item to be purchased that exhibits a first visual content, wherein the interaction between the second software program and the first physical potential item to be purchased is based at least in part on:
• a) a location of the first physical potential item to be purchased and
• b) a location of the first input device;
• and
• wherein the second application installed on the second client computer comprises:
• i) a third software program that directly interacts with the input device connected to the second client computer;
• ii) a second browser comprising:
• 1. a third software element that is capable of obtaining at least visual content from a source other than the central server;
• and
• 2. a fourth software element that receives instructions from the central server on a periodic basis regarding data relating to the information of the second physical potential item to be purchased including specifications regarding the second physical potential item to be purchased;
• and
• iii) a fourth software program that operationally interacts with the second physical potential item to be purchased, hereby resulting in the second physical potential item to be purchased that exhibits a second visual content, wherein the interaction between the fourth software program and the second physical potential item to be purchased is based at least in part on:
• a) a location of the second physical potential item to be purchased and
• b) a location of the second input device.