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US 8,312,486 B1Granted
Interactive product placement system and method therefor
AssigneeCinsay, Inc.
InventorsChristian Briggs, Heath McBurnett, Delfino Galindo, Jr., Freddy Knuth
Life of this patent
Estimating the term…
Abstract
A method for presenting advertisements for commercial products in video productions, whereby the commercial product is placed in the video production as an element of the video production. A viewer is enabled to interact with the video production to select the product. Information is then displayed about the selected product; and the viewer is enabled to purchase the selected product.
Claims16
A method for advertising in video productions, the method comprising:
- transmitting, from one or more servers, a video production to a video player, the transmitted video production associated with a plurality of pre-defined cue points, the plurality of pre-defined cue points representing a time at which an advertisement is to be displayed relative to a time of the video production being played, the time for each respective cue point contained within cue point metadata;
- transmitting an advertisement, from the one or more servers, for display in the video player, the advertisement corresponding to at least one of the plurality of pre-defined cue points and including a selection enabled portion that allows a viewer of the video player to interactively retrieve further information about a product or service;
- wherein the video player is configured to display the video production;
- and
- wherein the video player is configured upon a triggering of the at least one of the plurality of pre-defined cue points to display at least one of a visual calling cue point for the advertisement, information concerning the advertisement, or the advertisement in a timeline of the video player to the viewer of the player.
2 more elements
A system for advertising in video productions, the system comprising:
- one or more servers configured to:
- transmit a video production to a video player, the transmitted video production associated with a plurality of pre-defined cue points, the plurality of pre-defined cue points representing a time at which an advertisement is to be displayed relative to a time of the video production being played in the video player, the time for each respective cue point contained within cue point metadata;
- transmit an advertisement for display in the video player, the advertisement corresponding to at least one of the plurality of pre-defined cue points and including a selection enabled portion that allows a viewer of the video player to interactively retrieve further information about a product or service;
- wherein the video player is configured to display the video production;
- and
- wherein the video player is configured upon a triggering of the at least one of the plurality of pre-defined cue points to display at least one of a visual calling cue point for the advertisement, information concerning the advertisement, or the advertisement in a timeline of the video player to the viewer of the player.
3 more elements
A method for advertising in video productions, the method comprising:
- transmitting, from one or more servers, a video production to a video player, the transmitted video production associated with a plurality of pre-defined cue points, the plurality of pre-defined cue points representing a time at which an advertisement is to be displayed relative to a time of the video production being played, the time for each respective cue point contained within cue point metadata, the cue point metadata transmitted separate from the video production;
- transmitting an advertisement, from the one or more servers, for display in the video player, the advertisement corresponding to at least one of the plurality of pre-defined cue points and including a selection enabled portion that allows a viewer of the video player to interactively retrieve further information about a product or service;
- wherein the video player is configured to display the video production;
- wherein the video player is configured upon a triggering of the at least one of the plurality of pre-defined cue points to display the advertisement in the video player;
- and
- wherein information concerning the advertisement, a calling cue point corresponding to the advertisement, or the advertisement displayed in a timeline upon a triggering of the at least one of the plurality of pre-defined cue points.
3 more elements
A system for advertising in video productions, the system comprising:
- one or more servers configured to:
- transmit a video production to a video player, the transmitted video production associated with a plurality of pre-defined cue points, the plurality of pre-defined cue points representing a time at which an advertisement is to be displayed relative to a time of the video production being played in the video player, the time for each respective cue point contained within cue point metadata, the cue point metadata transmitted separate from the video production;
- transmit an advertisement for display in the video player, the advertisement corresponding to the pre-defined cue point and including a selection enabled portion that allows a viewer of the video player to interactively retrieve further information about a product or service;
- wherein the video player is configured to display the video production;
- wherein the video player is configured upon a triggering of at least one of the plurality of pre-defined cue points to display the advertisement in the video player;
- and
- wherein information concerning the advertisement, a calling cue point corresponding to the advertisement, or the advertisement displayed in a timeline upon a triggering of the at least one of the plurality of pre-defined cue points.
4 more elements
Dependencies are inferred from the claim text.