Method and system for identifying a key influencer in social media utilizing topic modeling and social diffusion analysis

A system for identifying a key influencer in a social media, said system comprising:

• a processor;
• and
• a computer-usable medium embodying computer code, said computer-usable medium being coupled to said data bus, said computer program code comprising instructions executable by said processor and configured for:
• compiling a user interest profile by analyzing a historical message stored in a database utilizing a topic modeling approach to thereafter generate social graph data;
• performing an influence measuring process based on said social graph data utilizing an influence measuring module and a data intensive distributed application module to identify a set of key influencers in a particular topic area by considering time stamp information;
• and
• assessing an impact of user communication with respect to growth of a conversation within a predefined time interval in order to predict a message propagation speed and coverage in a social network and permit efficient targeting of said message to said key influencer of a targeted community.

A processor-readable medium storing code representing instructions to cause a processor to perform a process for identifying a key influencer in a social media, said code comprising of code to:

• compile a user interest profile by analyzing a historical message stored in a database utilizing a topic modeling approach to thereafter generate social graph data;
• perform an influence measuring process based on said social graph data utilizing an influence measuring module and a data intensive distributed application module to identify a set of key influencers in a particular topic area by considering time stamp information;
• and
• assess an impact of user communication with respect to growth of a conversation within a predefined time interval in order to predict a message propagation speed and coverage in a social network and permit efficient targeting of said message to said key influencer of a targeted community.