Methods and apparatus to obtain anonymous audience measurement data from network server data for particular demographic and usage profiles

A tangible article of manufacture storing machine readable instructions which, when executed, cause a machine to:

• obtain a demographic profile and a network usage profile from an audience measurement entity;
• sample customer data stored in a customer database not accessible by the audience measurement entity to generate a customer sample representative of the demographic profile and the network usage profile without customer intervention, the customer sample including customer identification information;
• process log data obtained from a network server not accessible by the audience measurement entity using the customer identification information to determine audience measurement data associated with customers in the customer sample;
• and
• remove the customer identification information from the audience measurement data to prepare anonymous audience measurement data for the audience measurement entity.

An apparatus to provide anonymous audience measurement data to an audience measurement entity, the apparatus comprising:

• a customer sample generator to sample customer data stored in a customer database not accessible by the audience measurement entity to generate a customer sample representative of a demographic profile and a network usage profile without customer intervention, the demographic profile and the network usage profile obtained from the audience measurement entity, the customer sample including customer identification information;
• a measurement data sampler to obtain log data from a network server not accessible by the audience measurement entity using the customer identification information and to determine audience measurement data associated with customers in the customer sample using the obtained log data, the audience measurement data including the customer identification information;
• and
• a privacy unit to remove the customer identification information from the audience measurement data to prepare the anonymous audience measurement data for the audience measurement entity.