Methods and apparatus to monitor advertisement exposure
AssigneeThe Nielsen Company (US), LLC
InventorArun Ramaswamy
Life of this patent
Estimating the term…
Abstract
Methods and apparatus to monitor advertisement exposure are disclosed. An example method includes determining via a meter that a media content segment was presented at a media content presentation device and determining via an activity monitor different than the meter that a computing resource related to the media content segment was accessed by outputting an indication of an association between the computing resource access and the media content presentation after the presentation of the media content segment.
Claims24
A method for monitoring media content, the method comprising:
- determining via a meter that a media content segment was presented at a media content presentation device;
- logging via an activity monitor different than the meter an occurrence of an activity on a computing device different than the content presentation device, wherein the computing device is not in communication with the media content presentation device;
- and
- determining an association between the occurrence of the activity on the computing device and the presentation of the media content segment at the media content presentation device.
A system for monitoring media content, the system comprising:
- an activity monitor to log an occurrence of an activity on a computing device;
- a meter different than the activity monitor to monitor a media content presentation device different than the computing device and to determine that a media content segment was presented at the media content presentation device, wherein the media content presentation device is not in communication with the computing device;
- and
- a central facility to determine an association between the occurrence of the activity on the computing device and the presentation of the media content segment on the media content presentation device, and to create a report based on the association.
An apparatus for monitoring media content, the apparatus comprising:
- a data receiver to receive monitoring information about a presentation of a media content segment at a media content presentation device from a meter and to receive activity information associated with a computing device different than the media content presentation device from an activity monitor different than the meter, wherein the computing device is not in communication with the media content presentation device;
- a window selector to select a subset of the activity information associated with the computing device, wherein the subset excludes activity information that did not occur after the presentation of the media content segment at the media content presentation device;
- a metadata comparator to determine, based on the subset of the activity information associated with the computing device, that an activity related to the media content segment occurred at the computing device;
- and
- a report generator to indicate that the activity occurred.
A tangible machine readable medium storing instructions that, when executed, cause a machine to at least:
- determine that a media content segment was presented at a media content presentation device;
- log an occurrence of an activity on a computing device different than the content presentation device, wherein the computing device is not in communication with the media content presentation device;
- and
- determine an association between the occurrence of the activity on the computing device and the presentation of the media content segment at the media content presentation device.
Dependencies are inferred from the claim text.