Targeted media advertising over networks

An information handling system, comprising:

• a result server comprising at least one computer processor, an input receiving component, a search engine, and a server logic that execute upon the at least one computer processor;
• and
• a file server controlling a database of stored media files, wherein each of the stored media files encodes a material and contains embedded executable code, said embedded executable code causing at least one advertisement to be presented to request issuing peers of a peer-to-peer network each time a requested media file is utilized,
• wherein said information handling system is configured to act as a node in the peer-to-peer network, said peer-to-peer network being organized loosely without any centralized management authority, said information handling system being further configured to follow rules and protocols of the de-centralized peer-to-peer network,
• said input receiving component configured to probe network traffic to discover file search requests from the request issuing peers, said file search requests seeking one or more materials;
• said search engine configured to search a database for names of media files satisfying a discovered file search request;
• and
• said server logic configured to convey search results to a request issuing peer, said search results comprising names of a set of one or more media files satisfying the discovered file search request and a link associated with each file name in the set,
• wherein each link, when activated by the request issuing peer, causes transmission of a request to the file server for a media file associated with the link,
• wherein the file server responds to the request by sending the requested media file to the request issuing peer, comprising a copy of the sought material and the embedded executable code, and
• wherein each time the received media file from the file server is utilized, the embedded executable code is triggered and presents the request issuing peer with at least one advertisement before or during playback of the material of the media file.

A computer program product comprising:

• one or more computer-readable, non-transitory storage mediums;
• program instructions, stored on at least one of the one or more computer-readable, non-transitory storage mediums to configure an information handling system to act as a node in a peer-to-peer network, said peer-to-peer network being organized loosely without any centralized management authority, to configure said information handling system to follow rules and protocols of the de-centralized peer-to-peer network, the information handling system comprising a result server and a file server;
• program instructions, stored on at least one of the one or more computer-readable, non-transitory storage mediums to control, with the file server, a database of stored media files, wherein each of the stored media files encodes a material and contains embedded executable code, said embedded executable code causing at least one advertisement to be presented to request issuing peers of the peer-to-peer network each time a requested media file is utilized;
• program instructions, stored on at least one of the one or more computer-readable, non-transitory storage mediums to probe, with the result server, network traffic to discover file search requests from the request issuing peers, said file search requests seeking one or more materials;
• program instructions, stored on at least one of the one or more computer-readable, non-transitory storage mediums to search, with the result server, a database for names of media files satisfying a discovered file search request;
• and
• program instructions, stored on at least one of the one or more computer-readable, non-transitory storage mediums to convey, with the result server, search results to a request issuing peer, said search results comprising names of a set of one or more media files satisfying the discovered file search request and a link associated with each file name in the set,
• wherein each link, when activated by the request issuing peer, causes transmission of a request to the file server for a media file associated with the link,
• wherein the file server responds to the request by sending the requested media file to the request issuing peer, comprising a copy of the sought material and the embedded executable code, and
• wherein each time the received media file from the file server is utilized, the embedded executable code is triggered and presents the request issuing peer with at least one advertisement before or during playback of the material of the media file.