Multimedia engagement study

A method of determining an engagement score for a television program, the method comprising:

• accessing data regarding responses from a plurality of viewers of a television program to a plurality of statements regarding the television program, the responses indicating views of respective viewers regarding accuracy and/or truthfulness of at least first statements of the plurality of statements which are each associated with one or more of a plurality of media engagement dimensions, the media engagement dimensions each representative of one or more specific aspects of engagement that media consumers experience with regard to the television program, the plurality of media engagement dimensions comprising an inspirational engagement dimension and a trustworthy engagement dimension;
• determining a first subset of the first statements that are associated with an inspirational engagement dimension that corresponds to a degree to which media consumers consider the television program to be one or more of enlightening, ennobling, regenerative, stimulating and uplifting;
• determining a second subset of the first statements that are associated with a trustworthy engagement dimension that corresponds to a degree to which media consumers consider the television program to be one or more of authentic, believable, credible, ethical and honest;
• calculating an inspirational dimension score using one or more computing devices and based on at least the responses associated with the first subset of the first statements that are associated with the inspirational engagement dimension, wherein the inspirational dimension score is indicative of a level of consumer engagement with the television program in the inspirational engagement dimension;
• and
• calculating a trustworthy dimension score using one or more computing devices and based on at least the responses associated with the second subset of the first statements that are associated with the trustworthy engagement dimension, wherein the trustworthy dimension score is indicative of a level of consumer engagement with the television program in the trustworthy engagement dimension.

A computing system for determining at least a first dimension score for a media vehicle, the system comprising:

• one or more processors;
• a data module configured to execute in the one or more processors and to access survey data from respective media consumers, the survey data comprising responses from respective media consumers to a plurality of statements associated with a media vehicle, wherein the media consumer responses indicate respective media consumer views regarding accuracy and/or truthfulness of the respective statements, wherein the media consumer responses to first statements of the plurality of statements are indicative of a level of consumer engagement associated with the media vehicle in a first media engagement dimension of a plurality of media engagement dimensions, the plurality of media engagement dimensions each representative of one or more specific aspects of engagement that media consumers experience with regard to the media vehicle, the media engagement dimensions comprising one or more of an inspirational engagement dimension, a trustworthy engagement dimension, a life enhancing engagement dimension, and a social interaction engagement dimension, wherein
• the inspirational engagement dimension corresponds to a degree to which media consumers consider respective media vehicles to be one or more of enlightening, ennobling, regenerative, stimulating and uplifting,
• the trustworthy engagement dimension corresponds to a degree to which media consumers consider respective media vehicles to be one or more of authentic, believable, credible, ethical and honest,
• the life enhancing engagement dimension corresponds to a degree to which the media consumers consider respective media vehicles to be one or more of enriching and educational, and
• the social interaction engagement dimension corresponds to a degree to which media consumers consider respective media vehicles to be one or more of socializing and conversational;
• and
• a scoring module configured to execute in the one or more processors and to calculate a dimension score for the media vehicle, the dimension score indicating a level of consumer engagement with the media vehicle in the first media engagement dimension, wherein the scoring module selects a subset of the plurality of responses that are associated with the first media engagement dimension, and based on the selected subset of responses, calculates the dimension score.

A non-transitory computer readable medium configured to store software code that is readable by a computing system, wherein the software code is executable on the computing system in order to cause the computing system to perform operations comprising:

• receiving an indication of one or more media vehicles, respective media vehicles comprising one or more of a specific television program, a specific magazine, a specific Internet site, a specific radio program, and a specific newspaper;
• receiving an indication of multiple media engagement dimensions, the media engagement dimensions each representative of one or more specific aspects of engagement that media consumers experience with regard to the respective media vehicles, the media engagement dimensions comprising one or more of an inspirational engagement dimension, a trustworthy engagement dimension, a life enhancing engagement dimension, and a social interaction engagement dimension, wherein
• the inspirational engagement dimension corresponds to a degree to which media consumers consider respective media vehicles to be one or more of enlightening, ennobling, regenerative, stimulating and uplifting,
• the trustworthy engagement dimension corresponds to a degree to which media consumers consider respective media vehicles to be one or more of authentic, believable, credible, ethical and honest,
• the life enhancing engagement dimension corresponds to a degree to which the media consumers consider respective media vehicles to be one or more of enriching and educational, and
• the social interaction engagement dimension corresponds to a degree to which media consumers consider respective media vehicles to be one or more of socializing and conversational;
• accessing survey data from a plurality of media consumers, the survey data comprising responses from respective media consumers to a plurality of statements regarding at least a first media vehicle of the plurality of media vehicles, wherein the media consumer responses indicate respective media consumer views regarding accuracy and/or truthfulness of respective statements;
• accessing a data structure indicating relationships between first statements of the plurality of statements and a first media engagement dimension of the multiple media engagement dimensions, wherein the media consumer responses to the first statements are indicative of a level of consumer engagement in the first media engagement dimension;
• and
• calculating a dimension score, using one or more computing devices, for the combination of the first media vehicle in the first media engagement dimension, wherein the dimension score is based on at least the consumer responses to the first statements of the plurality of statements with reference to the first media vehicle, wherein the dimension score is indicative of a level of consumer engagement with the first media vehicle in the first media engagement dimension.