Method and system for managing categories of an electronic commerce website

A method of managing categories in an electronic commerce system, comprising:

• obtaining transaction information pertaining to a set of back-end categories, the transaction information includes user information of users in the system who completed transactions in the set of back-end categories during a preset period, and wherein the transaction information includes information indicating that a product has been purchased;
• determining, based on the user information, a set of front-end categories that were selected by the users in the system during the preset period;
• determining, using a processor, a number of times a front-end category in the set of front-end categories was selected by the users in the system during the preset period;
• and
• adjusting the front-end category according to the transaction information and the number of times the front-end category was selected during the preset period.

A computer program product for delivering content, the computer program product being embodied in a computer readable storage medium and comprising computer instructions for:

• obtaining transaction information pertaining to a set of back-end categories, the transaction information includes user information of users in the system who completed transactions in the set of back-end categories during a preset period, and wherein the transaction information includes information indicating that a product has been purchased;
• determining, based on the user information, a set of front-end categories that were selected by the users in the system during the preset period;
• determining a number of times a front-end category in the set of front-end categories was selected by the users in the system during the preset period;
• and
• adjusting the front-end category according to the transaction information and the number of times the front-end category was selected during the preset period.