System and method for increasing traffic to websites

Abstract

The present document describes a system and method for changing volume of traffic to a website. The system comprises: a user database and a promotional server in communication with each other. The user database comprises user accounts. Each account is associated with a user identification and is also for keeping track of benefits. The promotional server is configured to perform the steps of: detecting an access request to the website by a user from a Web browser; consulting a user database to identify the user from the access request; identifying a method of calling the website from a value of a field or a value of a variable in the access request; from at least one of the identity of the user and the method of calling the website, establishing, by consulting a promotions database, a determined amount; increasing a value of the points field associated to the user in the user database by the determined amount; sending instructions to the Web browser to display one of: information indicative of at least one of an increase in, and the possibility to increase, the points field associated to the user in the user database, the points field being representative of a benefit to the user; and information indicative of the possibility for the user to register in the user database.

Dependencies are inferred from the claim text.