US 8,301,125 B2Granted

Mobile dynamic advertisement creation and placement

AssigneeJumptap, Inc.

InventorsJorey Ramer, Adam Soroca, Dennis Doughty, Neal J. Karasic

Life of this patent

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Abstract

A system for targeted delivery of advertising including the steps of: (i) receiving a navigation request from a mobile communication facility including a user selection of a first advertisement displayed on the mobile communication facility; (ii) receiving an indicator input including (a) a geographical location and (b) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location; (iii) dynamically creating second and third advertisements configured to be displayed on the mobile communication facility based on the navigation request and/or the indicator input, and a rendering capability of the mobile communication facility; (iv) transmitting the second advertisement to the mobile communication facility; (v) caching the third advertisement until a determination is made that the user is situated in a different geographical location; and (vi) transmitting the third advertisement to the mobile communication facility.

Claims8

Dependent claims

A system for targeted delivery of advertising on a plurality of mobile communication facilities, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(i) receiving a navigation request from a mobile communication facility, wherein the navigation request comprises an action by a user with the mobile communication facility, wherein the action is a user selection of a first advertisement displayed on the mobile communication facility;
(ii) receiving an indicator input, wherein the indicator input comprises data corresponding to (a) a geographical location in which the user is situated and (b) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location, wherein the queries are substantially related to each other or accesses to content are substantially related to each other, wherein the substantially related queries or substantially related accesses to content have been increasing in frequency prior to receipt of the navigation request;
(iii) dynamically creating second and third advertisements configured to be displayed on the mobile communication facility, wherein the second advertisement is based at least in part on the navigation request, the indicator input, and a rendering capability of the mobile communication facility determined by a make or model thereof, and wherein the third advertisement is based at least in part on the navigation request and a rendering capability of the mobile communication facility determined by a make or model thereof;
(iv) transmitting the second advertisement to the mobile communication facility for display thereon;
(v) caching the third advertisement until a determination is made that the user is situated in a different geographical location;
and
(vi) transmitting the third advertisement to the mobile communication facility for display thereon.

4 more elements

A non-transitory computer-readable medium having stored thereon instructions which, when executed by one or more processors of one or more computers, causes the one or more processors to target delivery of advertising on a plurality of mobile communication facilities by performing the steps of:

(i) receiving a navigation request from a mobile communication facility, wherein the navigation request comprises an action by a user with the mobile communication facility, wherein the action is a user selection of a first advertisement displayed on the mobile communication facility;
(ii) receiving an indicator input, wherein the indicator input comprises data corresponding to (a) a geographical location in which the user is situated and (b) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location, wherein the queries are substantially related to each other or accesses to content are substantially related to each other, wherein the substantially related queries or substantially related accesses to content have been increasing in frequency prior to receipt of the navigation request;
(iii) dynamically creating second and third advertisements configured to be displayed on the mobile communication facility, wherein the second advertisement is based at least in part on the navigation request, the indicator input, and a rendering capability of the mobile communication facility determined by a make or model thereof, and wherein the third advertisement is based at least in part on the navigation request and a rendering capability of the mobile communication facility determined by a make or model thereof;
(iv) transmitting the second advertisement to the mobile communication facility for display thereon;
(v) caching the third advertisement until a determination is made that the user is situated in a different geographical location;
and
(vi) transmitting the third advertisement to the mobile communication facility for display thereon.

4 more elements

Dependencies are inferred from the claim text.

Facts

Application: 13/483,021Filed 29 May 2012 · continuation
Priority: 27 Apr 2003
Published: US 2012/0239498 A120 Sep 2012
Granted: 30 Oct 2012
Term ends: Not estimatedThe source records don’t support an estimate.

Classification3 codes

H04H 60/46
Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for…:…
H04H 60/33
Arrangements for monitoring broadcast services or broadcast-related services: arrangements for monitoring the users' behaviour or opinions
H04H
Broadcast communication

Family

Application11/413,273Parent of this continuation · filed 27 Apr 2003
Application60/717,151Us provisional application · filed 14 Sep 2005
Application60/720,193Us provisional application · filed 23 Sep 2005
Application60/731,991Us provisional application · filed 1 Nov 2005
Application11/268,671Parent of this continuation · filed 5 Nov 2005
Application11/267,940Parent of this continuation · filed 5 Nov 2005
Application11/271,164Parent of this continuation · filed 11 Nov 2005
Application11/274,884Parent of this continuation · filed 14 Nov 2005
Application11/274,905Parent of this continuation · filed 14 Nov 2005
Application11/274,933Parent of this continuation · filed 14 Nov 2005
Application11/281,902Parent of this continuation-in-part · filed 16 Nov 2005
Application11/282,120Parent of this continuation · filed 16 Nov 2005
Application11/335,900Parent of this continuation · filed 18 Jan 2006
Application11/337,112Parent of this continuation · filed 19 Jan 2006
Application11/337,180Parent of this continuation · filed 19 Jan 2006
Application11/336,432Parent of this continuation · filed 19 Jan 2006
Application11/337,234Parent of this continuation · filed 19 Jan 2006
Application11/337,233Parent of this continuation · filed 19 Jan 2006
Application11/335,904Parent of this continuation · filed 19 Jan 2006
Application11/347,842Parent of this continuation · filed 3 Feb 2006
Application11/347,825Parent of this continuation · filed 3 Feb 2006
Application11/347,826Parent of this continuation · filed 3 Feb 2006
Application11/355,915Parent of this continuation-in-part · filed 16 Feb 2006
Application11/387,147Parent of this continuation-in-part · filed 21 Mar 2006
Application60/785,242Us provisional application · filed 22 Mar 2006
Application11/414,740Parent of this continuation-in-part · filed 27 Apr 2006
Application11/414,168Parent of this continuation · filed 27 Apr 2006
Application11/382,262Parent of this continuation-in-part · filed 8 May 2006
Application11/382,260Parent of this continuation · filed 8 May 2006
Application11/382,257Parent of this continuation · filed 8 May 2006
Application11/382,249Parent of this continuation · filed 8 May 2006
Application11/382,246Parent of this continuation · filed 8 May 2006
Application11/382,243Parent of this continuation · filed 8 May 2006
Application11/382,237Parent of this continuation · filed 8 May 2006
Application11/382,226Parent of this continuation · filed 8 May 2006
Application11/382,696Parent of this continuation-in-part · filed 10 May 2006
Application11/383,236Parent of this continuation-in-part · filed 15 May 2006
Application11/422,797Parent of this continuation-in-part · filed 7 Jun 2006
Application11/553,746Parent of this continuation-in-part · filed 27 Oct 2006
Application11/553,713Parent of this continuation · filed 27 Oct 2006
Application11/553,659Parent of this continuation · filed 27 Oct 2006
Application11/553,569Parent of this continuation · filed 27 Oct 2006
Application11/553,626Parent of this continuation · filed 27 Oct 2006
Application11/553,598Parent of this continuation · filed 27 Oct 2006
Application11/553,587Parent of this continuation · filed 27 Oct 2006
Application11/553,581Parent of this continuation · filed 27 Oct 2006
Application11/553,578Parent of this continuation · filed 27 Oct 2006
Application11/553,567Parent of this continuation · filed 27 Oct 2006
Application60/946,132Us provisional application · filed 25 Jun 2007
Application60/968,188Us provisional application · filed 27 Aug 2007
Application11/929,328Parent of this continuation · filed 30 Oct 2007
Application11/929,308Parent of this continuation-in-part · filed 30 Oct 2007
Application11/929,297Parent of this continuation-in-part · filed 30 Oct 2007
Application11/929,272Parent of this continuation-in-part · filed 30 Oct 2007
Application11/929,253Parent of this continuation-in-part · filed 30 Oct 2007
Application11/929,171Parent of this continuation-in-part · filed 30 Oct 2007
Application11/929,148Parent of this continuation-in-part · filed 30 Oct 2007
Application11/929,129Parent of this continuation-in-part · filed 30 Oct 2007
Application11/929,105Parent of this continuation-in-part · filed 30 Oct 2007
Application11/929,096Parent of this continuation-in-part · filed 30 Oct 2007
Application11/929,081Parent of this continuation-in-part · filed 30 Oct 2007
Application11/929,059Parent of this continuation-in-part · filed 30 Oct 2007
Application11/929,039Parent of this continuation-in-part · filed 30 Oct 2007
Application11/929,016Parent of this continuation-in-part · filed 30 Oct 2007
Application11/928,990Parent of this continuation-in-part · filed 30 Oct 2007
Application11/928,960Parent of this continuation-in-part · filed 30 Oct 2007
Application11/928,937Parent of this continuation-in-part · filed 30 Oct 2007
Application11/928,909Parent of this continuation-in-part · filed 30 Oct 2007
Application11/928,877Parent of this continuation-in-part · filed 30 Oct 2007
Application11/928,847Parent of this continuation-in-part · filed 30 Oct 2007
Application11/928,819Parent of this continuation-in-part · filed 30 Oct 2007
US 2012/0239498 A1Pre-grant publication · published 20 Sep 2012
US 8,131,271 B2Parent of this continuation
US 8,195,133 B2Parent of this continuation-in-part
Application11/929,328Parent of this continuation-in-part
US 8,027,879 B2Parent of this continuation-in-part
Application11/553,746Parent of this continuation
US 7,548,915 B2Parent of this continuation
Application11/553,567Parent of this continuation-in-part
Application11/382,262Parent of this continuation
US 8,229,914 B2Parent of this continuation
Application11/382,226Parent of this continuation-in-part
US 7,676,394 B2Parent of this continuation
Application11/414,740Parent of this continuation
US 7,912,458 B2Parent of this continuation-in-part
Application11/413,273Parent of this continuation-in-part
US 7,702,318 B2Parent of this continuation-in-part
Application11/355,915Parent of this continuation
US 7,577,665 B2Parent of this continuation
US 7,860,871 B2Parent of this continuation
US 7,603,360 B2Parent of this continuation
US 7,752,209 B2Parent of this continuation
US 7,769,764 B2Parent of this continuation
Application11/335,900Parent of this continuation-in-part
US 7,660,581 B2Parent of this continuation
Application11/281,902Parent of this continuation
US 8,103,545 B2Parent of this continuation
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From the US filing history. Foreign family members aren’t listed.