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US 8,300,799 B2Granted
Campaign manager
AssigneeApptera, Inc.
InventorDonald R. Steul
Life of this patent
Estimating the term…
Abstract
A process identifies multiple campaign activation points associated with a voice-based menu hierarchy such that the voice-based menu hierarchy is accessed by multiple callers. The process continues by identifying a campaign associated with the voice-based menu hierarchy and determining a campaign value associated with the campaign. Additionally, the process determines an opt-in rate associated with the campaign and determines a likelihood that callers will reach each campaign activation point. A score associated with the campaign is then calculated for each campaign activation point.
Claims14
A method comprising:
- identifying, using one or more processors, a plurality of campaign activation points associated with a voice-based menu hierarchy, the voice-based menu hierarchy being accessed by a plurality of callers;
- identifying a first advertising campaign having an associated first campaign activation point within the voice-based menu hierarchy;
- identifying a second advertising campaign having an associated second campaign activation point within the voice-based menu hierarchy;
- determining a campaign value associated with each of the first and second advertising campaigns;
- determining an opt-in rate associated with each of the first and second advertising campaigns;
- determining a likelihood that callers will reach each of the first and second campaign activation points;
- and
- calculating a score associated with each of the first and second advertising campaigns for each of the first and second campaign activation points by multiplying together the campaign value, the opt-in rate, and the likelihood that callers will reach the associated campaign activation point.
5 more elements
A method comprising:
- displaying a plurality of action blocks contained in a voice-based menu hierarchy, the voice-based menu hierarchy being accessed by a plurality of callers;
- displaying a plurality of campaign activation points contained in the voice-based menu hierarchy, each of the campaign activation points being associated with an advertising campaign;
- displaying a first advertising campaign value proximate a first campaign activation point;
- displaying an opt-in rate associated with a first advertising campaign proximate the first campaign activation point;
- calculating, using one or more processors, a score associated with the first advertising campaign by multiplying together the first advertising campaign value, the opt-in rate, and a percentage likelihood a caller will reach the first campaign activation point;
- displaying the score associated with the first advertising campaign proximate the first campaign activation point;
- displaying a second advertising campaign value proximate a second campaign activation point;
- displaying a second opt-in rate associated with a second advertising campaign proximate the second campaign activation point;
- calculating, using the one or more processors, a second score associated with the second advertising campaign by multiplying together the second advertising campaign value, the second opt-in rate, and a percentage likelihood a caller will reach the second campaign activation point;
- and
- displaying the second score proximate the second campaign activation point.
8 more elements
An apparatus comprising:
- a memory to store data associated with a voice-based menu hierarchy, the voice-based menu hierarchy being accessed by a plurality of callers;
- and
- one or more processors coupled to the memory and configured to:
- identify a plurality of campaign activation points associated with the voice-based menu hierarchy;
- identify a first advertising campaign having an associated first campaign activation point within the voice-based menu hierarchy;
- identify a second advertising campaign having an associated second campaign activation point within the voice-based menu hierarchy;
- determine a campaign value associated with each of the first and second advertising campaigns;
- determine an opt-in rate associated with each of the first and second advertising campaigns;
- determine a likelihood that callers will reach each of the first and second campaign activation points;
- and
- calculate a score associated with each of the first and second advertising campaigns for each of the first and second campaign activation points by multiplying together the campaign value, the opt-in rate, and the likelihood that callers will reach the associated campaign activation point.
8 more elements
Dependencies are inferred from the claim text.