Method and composition for evenly applying water soluble actives

A method for evenly applying a water soluble active, the method comprising the steps of:

• (a) applying to dry skin a topical composition comprising a water-in-oil HIPE, the HIPE comprising:
• 1) water;
• 2) emulsifier from about 0.5 to 12% by weight;
• 3) steric stabilizer comprising a polyether or polyglycerine cross-linked silicone elastomer or both;
• 4) depletion stabilizer comprising an alkyl modified cross-linked silicone elastomer where the cross-linking group has a chain length from about 8 to about 26 carbon atoms;
• 5) oil;
• 6) non-emulsifying elastomer, and
• 7) water soluble active;
• and
• (b) shearing the topical composition during application onto the skin resulting in free water creating a hydrophilic surface on the topical composition applied while simultaneously maintaining water in the HIPE for the water soluble active
• wherein the topical composition, prior to applying, has a contact angle against water which is greater than about 90° and less than about 70° immediately after topically applying with shear and further wherein the weight ratio of depletion stabilizer to steric stabilizer in the HIPE is from about 1:3 to about 3:1.