Light emitting diode disc optic with heat sink housing

A lamp (10) comprising a vehicle taillight and having a cup-shaped body (12) having a planar bottom 1U˜with an up-standing, peripheral side wall (16) defining a to (18), said cup-shaped body (12) having a width greater than its height whereby said cup-shaped body (12) is substantially flat and said up-standing peripheral side wall (16) is perpendicular to said planar bottom;

• a reflective coating (20) on an inside surface of said planar bottom (14) and said up-standing peripheral side wall (16);
• a single side emitting LED (22) mounted on a thermally conductive coupling (24) positioned substantially in the center of said planar bottom (14);
• a lens (26) for directing a beam of light emitted from said LED (22) in a desired direction, said lens (26) comprising a plurality of light deflective elements extending along a plane transverse to a lamp axis to defect light emitted by the LED (22), said deflected light having a substantial directional component parallel to said lamp axis;
• and
• electrical connections (32) to said LED (22) extending through said cup-shaped body (12), wherein said lens (26) is substantially solid and defines a cavity encompassing said single, side-emitting LED (26) with the lens elements disposed internal of said lens (26) and in substantial contact with said planar bottom (14).