Method for communicating performance attributes
Assigneekickball concepts llc
InventorsHarrison Murphy, Juraj Michal Daniel Slavik, II
Life of this patent
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Abstract
A method of using color or color schemes to simplify the communication to consumers of complex information regarding the combinations and interactions of technically oriented performance attributes that describe the degree of comfort as found in mattresses, mattress foundations, upholstered furniture articles and other articles filled with cushioning materials. Additionally the selected method of using color as a communication tool may be of further benefit in the interaction with consumers by developing strong emotional ties to the consumers purchase decision.
Claims27
A method of using colors or color schemes to simplify the communication to end-consumers of the degree of comfort as quantified by the measurement of material density, degree of indentation force deflection (IFD), tensile strength, denier, cut length or basis weight, or the composition of resilient filling materials that are engineered into mattresses prior to the use by the end-consumer so that adjustment by the end-consumer is facilitated, the method comprising the steps of:
- providing colors or a color scheme wherein each element of the colors or color scheme is associated with a measured degree of comfort or composition of the resilient filling material;
- and associating the colors or color scheme and corresponding measured degrees of comfort, including material density, IFD and composition density, with mattresses, wherein the colors or color scheme and corresponding measured degrees of comfort or composition of the resilient filling materials indicate to the end-consumer the level of comfort preferred, without adjustment by the end-consumer and wherein the mattresses comprise a mattress ticking enclosing a mattress core support system, including springs, foam, hair block, bladder or resilient filling, and comfort material between the mattress ticking and the core support system, the core support system wrapped and supported laterally by a fabric girdle to mitigate outward deflection under load, the girdle comprising a stiff, flame retardant fabric material about 12″ wide and about 228″ in length joined at two 12″ ends with thread and positioned around the circumference of the perimeter of the foam containment unit;
- all integrally combined for supporting a person lying thereupon, the mattresses are at least about 39 inches wide and at least about 75 inches long, and wherein the mattress expressly excludes upholstered furniture cushions.
A method of using integrated colors or color and labeling schemes to simplify the communication to consumers of the degree of comfort as quantified by the indentation force deflection (IFD) measurement engineered into mattresses prior to the use by the end-consumer so that adjustment by the end-consumer is not required, the method comprising the steps of:
- providing an integrated color and labeling scheme wherein the integrated color and labeling scheme communicates to the end-consumer choices relating to corresponding IFD measurement;
- and associating the integrated color and labeling scheme and corresponding IFD measurement with mattresses, wherein the integrated color and labeling scheme and corresponding IFD measurement indicate to the end-consumer the level of IFD preferred, without adjustment by the end-consumer, and wherein the mattresses comprise a mattress ticking enclosing a mattress core support system, including springs, foam, hair block, bladder or resilient filling, and comfort material between the mattress ticking and the core support system, the core support system wrapped and supported laterally by a fabric girdle to mitigate outward deflection under load, the girdle comprising a stiff, flame retardant fabric material about 12″ wide and about 228″ in length joined at two 12″ ends with thread and positioned around the circumference of the perimeter of the foam containment unit;
- all integrally combined for supporting a person lying thereupon, the mattresses are at least about 39 inches wide and at least about 75 inches long, and wherein the mattress expressly excludes upholstered furniture cushions.
A method of using color schemes to create or evoke positive emotional reactions and simplify the communication to consumers of complex, technical performance attributes that describe the degree of comfort and are engineered into mattresses, the methods steps comprising:
- providing a mattress having a mattress ticking enclosing a mattress core support system, including springs, foam, hair block, bladder or resilient filling, and comfort material between the mattress ticking and the core support system, the core support system wrapped and supported laterally by a fabric girdle to mitigate outward deflection under load, the girdle comprising a stiff, flame retardant fabric material about 12″ wide and about 228″ in length joined at two 12″ ends with thread and positioned around the circumference of the perimeter of the foam containment unit;
- all integrally combined for supporting a person lying thereupon, the mattresses are at least about 39 inches wide and at least about 75 inches long, and wherein the mattress expressly excludes upholstered furniture cushions;
- and
- coloring the mattress ticking, foam, hair block, bladder or resilient filling and comfort material to correspond to their indentation force deflection measurement according to a color scheme.
A method of using color and labeling schemes to create or evoke positive emotional reactions and simplify the communication to consumers of complex, technical performance attributes that describe the degree of comfort and are engineered into mattresses prior to the use by the end-consumer so that adjustment by the end-consumer is not required, the method comprising the steps of:
- providing a color and labeling scheme wherein the color and labeling scheme communicates to the end-consumer choices relating to corresponding indentation force deflection (IFD) measurement;
- and associating the color and labeling scheme and corresponding IFD measurements with mattresses, wherein the colors or color and labeling scheme and corresponding IFD measurements indicate to the end-consumer the level of IFD preferred, without adjustment by the end-consumer and wherein the mattresses comprise a mattress ticking enclosing a mattress core support system, including springs, foam, hair block, bladder or resilient filling, and comfort material between the mattress ticking and the core support system, the core support system wrapped and supported laterally by a fabric girdle to mitigate outward deflection under load, the girdle comprising a stiff, flame retardant fabric material that measured 12″ wide and approximately 228″ in length joined at the two 12″ ends with thread and then placed around the circumference of the perimeter of the foam containment unit;
- all integrally combined for supporting a person lying thereupon, the mattresses are at least about 39 inches wide and at least about 75 inches long, and wherein the mattress expressly excludes upholstered furniture cushions.
A mattress comprised of colors or a color scheme used to communicate to consumers the measurement of indentation force deflection (IFD) engineered into the article wherein the mattresses comprise a mattress ticking enclosing a mattress core support system, including springs, foam, hair block, bladder or resilient filling, and comfort material between the mattress ticking and the core support system, the core support system wrapped and supported laterally by a fabric girdle to mitigate outward deflection under load, the girdle comprising a stiff, flame retardant fabric material about 12″ wide and about 228″ in length joined at two 12″ ends with thread and then positioned around the circumference of the perimeter of the foam containment unit;
- all integrally combined for supporting a person lying thereupon, the mattresses are at least about 39 inches wide and at least about 75 inches long, wherein the color of the mattress ticking corresponds to the IFD of the mattress according to the color scheme;
- and wherein the mattress expressly excludes upholstered furniture cushions.
A mattress comprised of a color and labeling scheme used to communicate to consumers the degree of comfort as quantified by the measurement of indentation force deflection (IFD) engineered into the article, wherein the color and labeling scheme correspond to levels of IFD engineered into the article without requiring any modification by the consumer after use, wherein the mattress comprises a mattress ticking enclosing a mattress core support system, including springs, foam, hair block, bladder or resilient filling, and comfort material between the mattress ticking and the core support system, the core support system wrapped and supported laterally by a fabric girdle to mitigate outward deflection under load, the girdle comprising a stiff, flame retardant fabric material about 12″ wide and about 228″ in length joined at two 12″ ends with thread and then positioned around the circumference of the perimeter of the foam containment unit;
- all integrally combined for supporting a person lying thereupon, the mattresses are at least about 39 inches wide and at least about 75 inches long, and wherein the mattress expressly excludes upholstered furniture cushions.
Dependencies are inferred from the claim text.