System and method for enhanced hot key delivery

An apparatus comprising:

• a processor in a head-end that supports a subscriber side system, the processor configured to:
• receive an event data feed, content to be provided to a particular subscriber, and trigger programming information;
• create an indicator based on the event data feed, the content, and the trigger programming information;
• and
• determine whether to send the indicator and the content to the subscriber side system, wherein sending the indicator and the content includes sending the indicator and the content separately to the subscriber side system over different networks, and wherein the indicator is configured to provide to the subscriber side system an indication of an availability of alternate content;
• wherein the indicator includes information enabling the subscriber side system to:
• determine a relevance of the alternate content to the particular subscriber, and
• determine, based at least in part on the relevance, whether to present to the particular subscriber a selectable option that enables access by the particular subscriber to the alternate content.

A non-transitory computer-readable storage medium including computer executable instructions that, when executed by a processor, cause the processor to:

• receive, at a head-end, an event data feed, content to be provided to a particular subscriber, and trigger programming information;
• determine, at the head-end, whether to send an indicator and the content to a subscriber side system, wherein sending the indicator and the content includes sending the indicator and the content separately to the subscriber side system over different networks, and wherein the indicator is configured to provide to the subscriber side system an indication of an availability of alternate content;
• and
• create, at the head-end, the indicator in response to determining to send the indicator to the subscriber side system, wherein the indicator is created based on the event data feed, the content, and the trigger programming information, and wherein the indicator includes information to:
• enable a determination of a relevance of the alternate content to the particular subscriber;
• and
• enable a determination, based at least in part on the relevance, whether to present to the particular subscriber a selectable option that enables access by the particular subscriber to the alternate content.