System and method for processing a received media item recommendation message comprising recommender presence information

A non-transitory computer-readable medium storing instructions for generating a media item recommendation message by instructing a computing device to:

• include a media item identifier of a media item in a media item recommendation message, wherein the media item is audio or video;
• and
• include presence information of a recommender of the media item in the media item recommendation message, the presence information comprising a plurality of announcement tracks each having associated metadata of the announcement track and the media item recommendation message being constructed such that at least one of the plurality of announcement tracks is selected and played when the media item is played back at a user device receiving the recommendation message, wherein the at least one of the plurality of announcement tracks is selected using a best fit analysis based on comparing the associated metadata of the announcement track and metadata of the media item played back at the user device.