Promoting offers through social network influencers
AssigneeeWinWin, Inc.
InventorGregory J. Mesaros
Life of this patent
Estimating the term…
Abstract
Mechanisms are provided to facilitate buying and selling products utilizing social pricing. Sellers initiate sale of a product with volume discounts for a limited time. In other words, the more people that buy a product, the lower the price for the group. Buyers have a real incentive to become prosumers that not only purchase a product but also promote purchase by others. A social pricing system brokers interaction between sellers and buyer groups, and provisions mechanisms to aid promotion of products by consumers utilizing social networks and other online activities.
Claims29
A non-transitory computer readable storage medium having embodied thereon instructions executable by a processor to present an offer for a good or service, the method comprising:
- identifying the location of both a buyer and a plurality of merchants associated with offers for one or more goods or services;
- selecting a plurality of offers based on the identified location of both the buyer and the plurality of merchants;
- identifying a classification of the buyer, wherein the classification is based upon at least a previous purchase of the buyer and a category associated with the previous purchase;
- presenting an offer to the buyer based on the classification of the buyer from the plurality of offers based on the identified location of both the buyer and the plurality of merchants, wherein the offer presentation includes:
- a map for a particular geographic area and identifies the location of a merchant for the offer,
- a retail list price of the good or service associated with the offer, and
- a time of expiration of the offer, and wherein a price paid for the good or service is discounted from the retail list price;
- and
- sharing the offer with one or more members of a social network, wherein at least one interaction between the one or more members of the social network are recorded, wherein the recording tracks a connection between the one or more members of the social network with respect to the offer.
A method for presenting an offer for a good or service, the method comprising:
- executing instructions stored in memory to identify the location of both a buyer and a plurality of merchants associated with offers for one or more goods or services, the instructions executed by a processor;
- executing instructions stored in memory to select a plurality of offers based on the identified location of both the buyer and the plurality of merchants, the instructions executed by a processor;
- executing instructions stored in memory to identify a classification of the buyer, wherein the classification is based upon at least a previous purchase of the buyer and a category associated with the previous purchase the instructions executed by a processor;
- execute instructions stored in memory to present an offer to the buyer based on the classification of the buyer from the plurality of offers based on the identified location of both the buyer and the plurality of merchants, and wherein the presentation includes:
- a map for a particular geographic area that identifies the location of a merchant for the offer,
- a retail list price of the good or service associated with the offer, and
- a time of expiration of the offer, and wherein a price paid for the good or service is discounted from the retail list price;
- and
- the offer with one or more members of a social network, wherein at least one interaction between the one or more members of the social network are recorded, wherein the recording tracks a connection between the one or members of the social network with respect to the offer.
A non-transitory computer readable storage medium having embodied thereon instructions executable by a processor to present an offer for a good or service, the method comprising:
- identifying the location of both a buyer and a plurality of merchants associated with offers for one or more goods or services;
- selecting a plurality of offers based on the identified location of both the buyer and the plurality of merchants;
- identifying a classification of the buyer, wherein the classification is based upon at least a previous purchase of the buyer and a category associated with the previous purchase;
- presenting an offer to the buyer based on the classification of the buyer from the plurality of offers based on the identified location of both the buyer and the plurality of merchants, wherein the offer presentation includes:
- a map for a particular geographic area that identifies the location of a merchant for the offer,
- a retail list price of the good or service associated with the offer, and
- a time of expiration of the offer, and wherein a price paid for the good or service is discounted from the retail list price;
- and
- sharing the offer with one or more members of a social network, wherein:
- at least one interaction between the one or more members of the social network are recorded, the recording tracks a connection between the one or members of the social network with respect to the offer, the recorded interaction is presented in a context of a table, chart, graph, tree, map, or color coded display, the presentation of the recorded interaction correlates to a purchase of the good or service, and the interaction further correlates to an influence of members in the social network with regard to the purchase of the good or service.
Dependencies are inferred from the claim text.