Mobile advertising on personal cellular telecommunications devices
AssigneeCelltick Technologies Ltd.
InventorsAmit Gil, Uri Neria
Life of this patent
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Abstract
Mobile advertising on personal cellular telecommunications devices includes an initial Level 0 Interactive Display Message (IDM) having a content precursor for requesting additional content with or without a visual advertising component. Level 0 IDMs may be displayed as part of a user initiated client application or automatically replacing an idle screen. Mobile advertising can optionally include one or more Level 1 Advertisement Display Messages (ADMs) including text, graphics, video, and the like. Level 1 ADMs may be interactive or not.
Claims37
Method for mobile advertising on a personal cellular telecommunications device having a display screen, the method comprising the steps of:
- (a) displaying a Level 0 interactive display message including a content precursor on the display screen, the Level 0 interactive display message having at least one response mechanism for continuing regular device operation including displaying additional content associated with the content precursor;
- (b) displaying mobile advertising on the display screen either simultaneously with the content precursor in a single display image or between a subscriber invoking the Level 0 interactive display message for displaying the additional content associated with its content precursor and displaying the additional content;
- (c) on a subscriber invoking the Level 0 interactive display message, displaying a Level 1 interactive advertisement display message including a visual advertising component, and an advertisement-request response mechanism for requesting advertising information associated therewith;
- and
- (d) on a subscriber invoking said advertisement-request response mechanism, providing the advertising information to the subscriber.
System for mobile advertising on a personal cellular telecommunications devices comprising:
- a personal cellular telecommunications device having a display screen, said personal cellular telecommunications device capable of:
- (a) displaying a Level 0 interactive display message including a content precursor on the display screen, the Level 0 interactive display message having at least one response mechanism for continuing regular device operation including displaying additional content associated with the content precursor;
- (b) displaying mobile advertising on the display screen either simultaneously with the content precursor in a single display image or between a subscriber invoking the Level 0 interactive display message for displaying the additional content associated with its content precursor and displaying the additional content;
- (c) on a subscriber invoking the Level 0 interactive display message, displaying a Level 1 interactive advertisement display message including a visual advertising component and an advertisement-request response mechanism for requesting advertising information associated therewith;
- and
- (d) on a subscriber invoking said advertisement-request response mechanism, providing the advertising information to the subscriber.
Personal cellular telecommunications device comprising:
- (a) a cellular network interface for bi-directional interfacing with a cellular telecommunications network;
- and
- (b) an operating system in communication with said cellular network interface and operative for displaying mobile advertising, said operating system capable of:
- (a) displaying a Level 0 interactive display message including a content precursor on a display screen of the personal cellular telecommunications device, the Level 0 interactive display message having at least one response mechanism for continuing regular device operation including displaying additional content associated with the content precursor;
- (b) displaying mobile advertising on the display screen either simultaneously with the content precursor in a single display image or between a subscriber invoking the Level 0 interactive display message for displaying the additional content associated with its content precursor and displaying the additional content;
- (c) on a subscriber invoking the Level 0 interactive display message, displaying a Level 1 interactive advertisement display message including a visual advertising component and an advertisement-request response mechanism for requesting advertising information associated therewith;
- and
- (d) on a subscriber invoking said advertisement-request response mechanism, providing the advertising information to the subscriber.
Dependencies are inferred from the claim text.