Method and system for visual landing page optimization configuration and implementation
AssigneeAutonomy, Inc.
InventorsMatthew Scott Malden, John S. Jacob
Life of this patent
Estimating the term…
Abstract
Systems, methods, and computer program products provide a utility to an administrator computer used by an administrator for visually configuring an optimization experiment on a landing page. The landing page selected by the administrator is read. The landing page is processed to allow the administrator to configure the optimization experiment without writing code.
Claims35
A computer implemented method to visually configure a landing page optimization experiment comprising:
- providing, using a computing device, a utility to an administrator computer used by an administrator for configuring an optimization experiment on a landing page selected by the administrator;
- reading, using the computing device, the landing page;
- and
- processing, using the computing device, the landing page to allow the administrator to configure the optimization experiment without writing code.
A computer implemented method to visually configure a landing page optimization experiment comprising:
- providing, using a computing device, a utility to an administrator computer used by an administrator for configuring an optimization experiment on a landing page selected by the administrator;
- reading, using the computing device, the landing page;
- processing, using the computing device, the landing page to allow the administrator to configure the optimization experiment without writing code;
- parsing, using the computing device, code of the landing page;
- standardizing, using the computing device, the code of the landing page;
- identifying, using the computing device, experiment code associated with the landing page;
- and
- removing, using the computing device, existing experiment code previously added to the landing page.
A computer implemented method to visually configure a landing page optimization experiment comprising:
- providing, using a computing device, a utility to an administrator computer used by an administrator for configuring an optimization experiment on a landing page selected by the administrator;
- reading, using the computing device, the landing page;
- processing, using the computing device, the landing page to allow the administrator to configure the optimization experiment without writing code;
- receiving, using the computing device, tracking data generated by the tracking code after the landing page is rendered on an end user computer;
- and
- storing, using the computing device, the tracking data.
A computer implemented method to visually configure a landing page optimization experiment comprising:
- providing, using a computing device, a utility to an administrator computer used by an administrator for configuring an optimization experiment on a landing page selected by the administrator;
- reading, using the computing device, the landing page;
- processing, using the computing device, the landing page to allow the administrator to configure the optimization experiment without writing code;
- and
- aggregating, using the computing device, statistical data to determine correlations between variations of content for the landing page and resulting conversions, the statistical data relating to at least one of impressions, conversions, and conversion rates of the landing page.
A system comprising:
- at least one processor;
- and
- a memory storing instructions configured to instruct the at least one processor to:
- provide a utility to an administrator computer used by an administrator for visually configuring an optimization experiment on a landing page;
- read the landing page selected by the administrator;
- and
- process the landing page to allow the administrator to configure the optimization experiment without writing code.
A machine-readable medium having stored thereon a set of instructions, which when executed by a machine, perform a method comprising:
- providing a utility to an administrator computer used by an administrator for visually configuring an optimization experiment on a landing page;
- reading the landing page selected by the administrator;
- and
- processing the landing page to allow the administrator to configure the optimization experiment without writing code.
Dependencies are inferred from the claim text.