Method and system to recommend further items to a user of a network-based transaction facility upon unsuccessful transacting with respect to an item

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

• determining that a user of a network-based transaction facility unsuccessfully attempted to purchase a first item presented by the network-based transaction facility,
• the determining being performed by the one or more processors of the machine and including determining that a transaction history of the user within the network-based transaction facility is shorter than required for purchasing the first item;
• accessing preference data that indicates a preference that a recommendation be communicated in response to an unsuccessful attempt to make a purchase;
• and
• communicating information descriptive of a second item to the user based on the determining that the user unsuccessfully attempted to purchase the first item and based on the preference data that indicates the preference that the recommendation be communicated in response to the unsuccessful attempt to make the purchase of the first item.

A system comprising:

• a transaction engine configured to determine that a user of a network-based transaction facility unsuccessfully attempted to purchase a first item presented by the network-based transaction facility,
• the determining being performed by a processor of a machine and including determining that a transaction history of the user within the network-based transaction facility is shorter than required for purchasing the first item;
• a database engine configured to access preference data that indicates a preference that a recommendation be communicated in response to an unsuccessful attempt to make a purchase;
• and
• a processor configured by a recommendation engine that configures the processor to communicate information descriptive of a second item to the user based on the determining that the user unsuccessfully attempted to purchase the first item and based on the preference data that indicates the preference that the recommendation be communicated in response to the unsuccessful attempt to make the purchase of the first item.