System for concurrent optimization of business economics and customer value satisfaction

A method for concurrent enhancement of value in a transaction between at least two entities, comprising:

• a. (1) dynamically receiving input defining multiple customers' needs and preferences with respect to a product offering of a business, (2) determining the customers' preferences with respect to at least one product offering of the business;
• and (3) storing the determined customer preferences in a structured manner in a computer accessible database, wherein steps (1)-(3) are performed using a Customer Engine module;
• b. creating, by a computer processor, executing stored program instructions configuring the processor as a module, termed a Value Option Creator module, Value Option Frameworks, and formulating corresponding multiple types of value options for said business that can be offered to customers while enhancing the business's operations, in consideration of said determined customer preferences;
• c. receiving from customers inputs representing purchase selections of value options;
• d. on a computer processor, executing stored program instructions configuring the processor as a module, termed an Event Optimizer module, monitoring business operational information and executing event algorithms related to the types of value options which customers have purchased, the Event Optimizer module further invoking pre-designed protocols on occurrences of predetermined events associated with said option types;
• e. dynamically integrating said preferences with the economics of said business using said Event Optimizer module;
• and
• f. concluding a sale of the product, whereby concluding the sale thereby enhances both the customer's purchase utilities expressed in said preferences and the business's profitability with respect to its sales.