Method and system for improving personalization of advertising for mobile devices using peer rating
AssigneeSamsung Electronics Co., Ltd.
InventorsCiaran Rochford, Zhinan Zhou, Madan Ankapura
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Abstract
For use in a wireless communication network, a method and system for targeting advertising for a mobile device is provided. The method includes receiving a plurality of advertisements from an advertising distributor. The method also includes filtering the advertisements based on meta data for each advertisement. The method further includes receiving ratings of the advertisements from a plurality of mobile devices. The method also includes further filtering the advertisements based on an end user profile and the ratings from the plurality of mobile devices. The method still further includes transmitting a selected advertisement to the first mobile device.
Claims20
For use in a wireless communication network, an ad server configured to transmit advertising content to a first mobile device, the ad server comprising:
- a filter module configured to filter a plurality of advertisements based on meta data for each advertisement;
- an ad decision module configured to further filter the plurality of advertisements based on an end user profile and ratings from a plurality of contacts on a contacts list of the first mobile device;
- and
- an electronic storage medium for storing information about the plurality of advertisements.
A wireless communication network comprising:
- a plurality of ad servers, each ad server configured to transmit advertising content to a first mobile device, each ad server comprising:
- a filter module configured to filter a plurality of advertisements based on meta data for each advertisement;
- an ad decision module configured to further filter the plurality of advertisements based on an end user profile and ratings from a plurality of contacts on a contacts list of the first mobile device;
- and
- an electronic storage medium configured to store information about the plurality of advertisements.
For use in a wireless communication network, a method of targeting advertising for a first mobile device, the method comprising:
- receiving a plurality of advertisements from an advertising distributor;
- filtering the plurality of advertisements based on meta data for each advertisement;
- receiving end user ratings of the plurality of advertisements from a plurality of mobile devices;
- further filtering, using an ad server, the plurality of advertisements based on an end user profile and the end user ratings from a plurality of contacts on a contacts list of the first mobile device;
- and
- transmitting a selected advertisement to the first mobile device.
Dependencies are inferred from the claim text.