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US 8,275,662 B2Granted
Method and apparatus for generating geo-targeted message with search results
AssigneeFrancap Corporation
InventorDon David Wilson
Life of this patent
Estimating the term…
Abstract
Method and apparatus for generating a geo-targeted message with search results are disclosed. The method and apparatus allow client entities to present target messages to computer user recipients by providing geo-targeted messaging that provides search results to computer users along with a geo-targeted message. Client entities lease words based on specified geo-target criteria on specified platforms. Users initialize the apparatus and can perform word searches utilizing the method and apparatus where the word may be a client's leased word that is associated to the user's geographic profile. Thus, the user is provided a geo-targeted message along with search results and the client is able to effectively communicate a message to targeted recipients.
Claims23
A method for providing geo-targeted messages with a search result, the method comprising:
- providing a toolbar plug-in for an electronic document for allowing a user to enter a search query term for querying the search query term on at least one Internet search platform;
- customizing the toolbar plug-in with at least one geographical setting;
- providing exclusive leasing rights to use a leased term associated with a message, wherein the leased term exclusively corresponds to at least one selected geo-targeted area;
- saving the leased term;
- receiving a search query term, via the toolbar plug-in, for performing a search request for the search query term on said search platform(s);
- displaying the search result for the search query term in a second electronic document;
- and
- displaying at least one geo-targeted message corresponding to the leased term in response to the search request in a first electronic document, upon determining that the search query term matches the leased term,
- wherein the method simultaneously provides for displaying the geo-targeted messages in the first electronic document, and displaying said search result in the second electronic document,
- wherein the first electronic document and the second electronic document are independent, and
- wherein providing exclusive leasing rights to use the leased term comprises removing the search query term from the terms available for lease in the at least one selected geo-targeted area.
8 more elements
A method for providing exclusive rights to use of a leased term, the method comprising:
- receiving a URL for associating with the leased term if a link is provided to associate with the message;
- presenting a selectable selection of available selectable geo-target areas for associating with the leased term;
- receiving at least one selected geo-targeted area;
- presenting a selectable selection of Internet search platforms;
- determining the selected platform(s) and associating said selected platform(s) with the leased term;
- calculating a pricing structure for leasing the leased term associated with the selected geo-target areas and said selected search platform(s);
- determining the availability status of the leased term, wherein the availability status is either available, lease pending or leased, for the selected geo-target area;
- displaying the availability status and a price structure of the leased term associated with the selected geo-target areas;
- displaying a purchase order status for the leased term associated with the selected geo-target areas;
- receiving a purchase order for leasing the available leased term in the selected geo-target area;
- storing a relationship for the leased term with the selected geo-target areas;
- and
- updating the availability status of the leased term,
- wherein providing exclusive leasing rights to use of the leased term comprises removing the search query term from the terms available for lease in the at least one selected geo-targeted area.
11 more elements
A computer readable medium having stored thereon executable instructions for providing geo-targeted-messages with a search result, the instructions comprising:
- a first set of instructions for providing a toolbar plug-in for an electronic document for allowing a user to enter a search query term for querying the search query term on at least one Internet search platform;
- a second set of instructions for customizing the toolbar plug-in with at least one geographical setting;
- a third set of instructions for providing exclusive leasing rights to use a leased term associated with a message, wherein the leased term exclusively corresponds to at least one selected geo-targeted area;
- a fourth set of instructions for saving the leased term;
- a fifth set of instructions for receiving a search query term via the toolbar plug-in on said search platform(s);
- a sixth set of instructions for displaying the search result for the search query term in a second electronic document;
- and
- an seventh set of instructions for displaying at least one geo-targeted message corresponding to the leased term in response to the search request in a first electronic document, upon determining that the search query term matches the leased term,
- wherein the computer readable medium simultaneously provides for displaying the geo-targeted messages in the first electronic document, and displaying said search result in the second electronic document, and
- wherein providing exclusive leasing rights to use the leased term comprises removing the search query term from the terms available for lease in the at least one selected geo-targeted area.
7 more elements
A computer readable medium having stored thereon executable instructions for providing exclusive rights to use of a leased term, the method comprising:
- a first set of instructions for receiving the leased term;
- a second set of instructions for receiving a URL from the client for associating with the leased term a link is provided to associate with the message;
- a third set of instructions for presenting a selectable selection of available geo-target areas for associating with the leased term;
- a fourth set of instructions for receiving at least one selected geo-target;
- a fifth set of instructions for presenting a selectable selection of the Internet search platforms;
- a sixth set of instructions for receiving selected platform(s) and associating the platform(s) with the leased term;
- a seventh set of instructions for calculating a pricing structure for leasing the leased term associated with the selected geo-target areas and said selected search platform(s);
- an eighth set of instructions for determining the availability status of the leased term, wherein the availability status is either available, lease pending or leased, for the selected geo-target area;
- a ninth set of instructions for displaying the availability status and a price structure of the leased term associated with the selected geo-target areas;
- a tenth set of instructions for displaying a purchase order status for the leased term associated with the selected geo-target areas;
- an eleventh set of instructions for receiving a purchase order for leasing the available leased term in the selected geo-target area;
- a twelfth set of instructions for storing a relationship for the leased term with the selected geo-target areas;
- and
- a thirteenth updating the availability status of the leased term,
- wherein providing exclusive leasing rights to use of the leased term comprises removing the search query term from the terms available for lease in the at least one selected geo-targeted area.
12 more elements
Dependencies are inferred from the claim text.