Effective virtual reality environments for presentation of marketing materials

A method comprising:

• generating a virtual reality environment using a processor;
• receiving marketing materials and a layout for the marketing materials for presentation in the virtual reality environment;
• integrating the marketing materials and the virtual reality environment into a virtual reality environment representation;
• introducing imperfections into the virtual reality environment representation, wherein the imperfections include one or more misaligned marketing materials;
• and
• determining an effectiveness of the marketing materials in the virtual reality environment representation.

A method comprising:

• generating a virtual reality environment using a processor;
• receiving marketing materials and a layout for the marketing materials for presentation in the virtual reality environment;
• integrating the marketing materials and the virtual reality environment into a virtual reality environment representation;
• introducing imperfections into the virtual reality environment representation, wherein the imperfections include one or more of a marketing material placed slightly askew or a misaligned marketing material;
• determining an effectiveness of the marketing materials in the virtual reality environment representation;
• and
• determining an effectiveness of the virtual reality environment representation,
• wherein one or more of the effectiveness of the marketing materials or the effectiveness of the virtual reality environment representation is based on neuro-response data gathered from one or more subjects exposed to one or more of the virtual reality environment representation or the marketing materials in the virtual reality environment representation, and
• wherein neuro-response data is gathered using a plurality of modalities including Electronencephalography and Electrooculography.

A method comprising:

• generating a virtual reality environment using a processor;
• receiving marketing materials and a layout for the marketing materials for presentation in the virtual reality environment;
• integrating the marketing materials and the virtual reality environment into a virtual reality environment representation;
• introducing imperfections into the virtual reality environment representation, wherein the imperfections include one or more of a marketing material placed slightly askew or a misaligned marketing material;
• obtaining neuro-response data gathered from one or more subjects exposed to one or more of the virtual reality environment representation or the marketing materials in the virtual reality environment representation;
• obtaining event related potential measurements from the neuro-response data at multiple regions of the brain;
• determining an effectiveness of the marketing materials in the virtual reality environment representation;
• and
• determining an effectiveness of the virtual reality environment representation, wherein one or more of the effectiveness of the marketing materials or the effectiveness of the virtual reality environment representation is based on the event related potential measurements.

A method comprising:

• generating a virtual reality environment using a processor;
• receiving marketing materials and a layout for the marketing materials for presentation in the virtual reality environment;
• integrating the marketing materials and the virtual reality environment into a virtual reality environment representation;
• introducing imperfections into the virtual reality environment representation, wherein the imperfections include one or more of a marketing material placed slightly askew or a misaligned marketing material;
• obtaining neuro-response data gathered from one or more subjects exposed to one or more of the virtual reality environment representation or the marketing materials in the virtual reality environment representation;
• obtaining event related time-frequency analysis of the neuro-response data to assess one or more of attention, emotion or memory retention across multiple frequency bands;
• determining an effectiveness of the marketing materials in the virtual reality environment representation;
• determining an effectiveness of the virtual reality environment representation, wherein the effectiveness of one or more of the marketing materials or the virtual reality environment representation is determined based on the event related time-frequency analysis.

A system comprising:

• an interface to receive marketing materials and a layout for the marketing materials for presentation in a virtual reality environment;
• and
• a processor to:
• generate the virtual reality environment;
• integrate the marketing materials and the virtual reality environment into a virtual reality environment representation;
• introduce imperfections into the virtual reality environment representation, wherein the imperfections include one or more marketing materials placed slightly askew;
• and
• determine an effectiveness of the marketing materials in the virtual reality environment representation.

A system comprising:

• an interface to receive marketing materials and a layout for the marketing materials for presentation in a virtual reality environment;
• and
• a processor to:
• generate the virtual reality environment;
• integrate the marketing materials and the virtual reality environment into a virtual reality environment representation;
• introduce imperfections into the virtual reality environment representation, wherein the imperfections include one or more misaligned marketing materials;
• and
• determine an effectiveness of the marketing materials in the virtual reality environment representation.

A system comprising:

• an interface to receive marketing materials and a layout for the marketing materials for presentation in a virtual reality environment;
• and
• a processor to:
• generate the virtual reality environment;
• integrate the marketing materials and the virtual reality environment into a virtual reality environment representation;
• introduce imperfections into the virtual reality environment representation, wherein the imperfections include one or more of a marketing material placed slightly askew or a misaligned marketing material;
• determine an effectiveness of the marketing materials in the virtual reality environment representation;
• and
• determine an effectiveness of the virtual reality environment representation, wherein the effectiveness of one or more of the marketing materials or the virtual reality environment representation is based on neuro-response data gathered from one or more subjects exposed to one or more of the virtual reality environment representation or the marketing materials in the virtual reality environment representation, and
• wherein neuro-response data is gathered using a plurality of modalities including Electronencephalography and Electrooculography.

A system comprising:

• an interface to receive marketing materials and a layout for the marketing materials for presentation in a virtual reality environment;
• and
• a processor to:
• generate the virtual reality environment;
• integrate the marketing materials and the virtual reality environment into a virtual reality environment representation;
• introduce imperfections into the virtual reality environment representation, wherein the imperfections include one or more of a marketing material placed slightly askew or a misaligned marketing material;
• obtain neuro-response data gathered from one or more subjects exposed to one or more of the virtual reality environment representation or the marketing materials in the virtual reality environment representation;
• obtain event related potential measurements from the neuro-response data at multiple regions of the brain;
• determine an effectiveness of the marketing materials in the virtual reality environment representation;
• and
• determine an effectiveness of the virtual reality environment representation, wherein one or more of the effectiveness of the marketing materials or the effectiveness of the virtual reality environment representation is based on the event related potential measurements.

A system comprising:

• an interface to receive marketing materials and a layout for the marketing materials for presentation in a virtual reality environment;
• and
• a processor to:
• generate the virtual reality environment;
• integrate the marketing materials and the virtual reality environment into a virtual reality environment representation;
• introduce imperfections into the virtual reality environment representation, wherein the imperfections include one or more of a marketing material placed slightly askew or a misaligned marketing material;
• obtain neuro-response data gathered from one or more subjects exposed to one or more of the virtual reality environment representation or the marketing materials in the virtual reality environment representation;
• obtain event related time-frequency analysis of the neuro-response data to assess one or more of attention, emotion or memory retention across multiple frequency bands;
• determine an effectiveness of the marketing materials in the virtual reality environment representation;
• and
• determining an effectiveness of the virtual reality environment representation, wherein the effectiveness of one or more of the marketing materials or the virtual reality environment representation is determined based on the event related time-frequency analysis.