Method and system for collecting and communicating dynamically incorporated advertising information

A non-transitory computer-readable storage medium having instructions stored thereon for a determination of a measure of advertising effectiveness for a plurality of advertisements provided by an advertising provider that, if executed by a computing device, cause the computing device to perform operations comprising:

• incorporating into a portion of the multimedia environment and presenting on an output device content from at least one of the plurality of advertisements;
• generating an effectiveness measure associated with the presented advertisement content by determining a measure of quality of exposure and duration of exposure to the advertisement content, wherein the measure of quality of exposure indicative of a likelihood of user observation based on an avatar interaction with an object of the multimedia environment, wherein the object is associated with advertisement content, and wherein the determining the measure of quality of exposure comprises determining a location and viewing angle of the avatar relative to the presented advertisement content and using the determined location and viewing angle to determine the measure of quality of the exposure;
• and
• forwarding the generated effectiveness measure to the advertising provider.

A computing system for presenting a multimedia environment comprising:

• a processor configured to:
• incorporate into a portion of the multimedia environment and present on an output device content from a selected one of a plurality of advertisements received from an advertising provider;
• generate a measure of advertising effectiveness associated with the presented advertisement content by determining a measure of quality of exposure and duration of exposure to the advertisement content by, the measure of quality of exposure being indicative of a likelihood of user observation based on an avatar interaction with an object of the multimedia environment, wherein the object is associated with the advertisement content, and wherein the determining the measure of quality of exposure comprises determining a location and viewing angle of the avatar relative to the presented advertisement content and using the determined location and viewing angle to rate to determine the measure of quality of the exposure;
• and
• forward the generated effectiveness measure to the advertising provider.