Evaluating subject interests from digital image records

A method for identifying users with existing user profiles that meet a criteria for an advertiser comprising the steps of:

• receiving a subject of interest from the advertiser;
• receiving a set of content requirements from the advertiser, the set of content requirements being associated with the subject of interest received from the advertiser, and the set of content requirements stipulating a set of additional conditions for the subject of interest;
• using a data processor to identify a set of users who have an interest in the subject of interest based at least upon their individual user profile;
• selecting a set of digital image records associated with a user from the identified set of users;
• using the set of content requirements to select a subset of digital image records that fulfill at least one of the set of additional conditions for the subject of interest;
• identifying contextual information associated with the subset of digital image records of the user;
• using the content requirements and the contextual information to analyze the subset of digital image records to determine if the user meets the advertiser's criteria;
• and
• storing an indication of this determination in processor accessible memory.