Quality communicative indicia for paper towel products
AssigneeThe Procter & Gamble Company
InventorsRichard Lee Conner, Laura Kathleen Weber, Jeffrey William Winkle
Life of this patent
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Abstract
A method of communicating qualities to a consumer of a paper towel product where the method involves: providing a paper towel product having one or more qualities, identifying one or more communicative elements having one or more of the same qualities of the paper towel product, selecting a first communicative element by applying one or more selective criteria to the one or more communicative elements, providing a visual representation of the paper towel product and a visual representation of the first communicative element, and using the visual representations of the paper towel product and first communicative element to provide a quality communicative indicium.
Claims8
A paper towel product, for communicating qualities to a consumer of the paper towel product, comprising:
- (a) an absorbent paper product comprising two or more plies having a Compression Slope of from about 7 to about 30;
- a Basis Weight of from about 20 lbs/3000 ft2 to about 50 lbs/3000 ft2;
- a Wet Caliper of from about 18 mils to about 40 mils;
- and a Flex Modulus of from about 0.1 gf*cm2/cm to about 1.2 gf*cm2/cm;
- (b) a product packaging comprising a printed quality communicative indicium comprising a first part and a second part that are simultaneously visible on the product package and create a single communicative indicium, wherein the first part comprises a printed visual representation of the paper product and the second part comprises a printed visual representation of cloth wherein the visual representation of cloth is represented integrally and as a part of the visual representation of the paper product.
Dependencies are inferred from the claim text.