Identifying obstructions in an impression area
AssigneeSony Computer Entertainment America LLC
InventorsGlen van Datta, Gary Zalewski
Life of this patent
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Abstract
Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.
Claims15
A method for determining the existence of an obstruction in an impression area within a video game environment, the method comprising:
- accessing an advertisement stored in memory, the advertisement accessed via an end-user client device;
- and
- executing instructions stored in memory, wherein execution of instructions by a processor:
- renders the advertisement within a video game environment,
- sends an obstruction probe on a line-of-sight path between a game character in the video game environment controlled by a user and the advertisement,
- detects any intersection of the obstruction probe with one or more polygonal sides of at least one object on the line-of-sight path;
- determining a percentage of the intersection;
- and
- calculating an advertising impression value based on the percentage of the intersection.
A system for determining the existence of an obstruction in an impression area within a video game environment, the system comprising:
- an advertising server configured to store advertising content for downloading by an end-user client device, the advertising content including metadata associated with an impression area;
- and
- an end-user client device configured to:
- access the advertising server to download advertising content,
- process the metadata;
- determine the presence of any object intersecting an obstruction probe on a line-of-sight path to an advertisement;
- determine a percentage of the intersection;
- and
- calculate an advertising impression value based on the percentage of the intersection.
A non-transitory computer-readable storage medium having embodied thereon a program, the program being executable by a processor to perform a method for determining the existence of an obstruction in an impression area within a video game environment, the method comprising:
- accessing an advertisement stored in memory,
- rendering the advertisement within a video game environment,
- sending an obstruction probe on a line-of-sight path between a game character in the video game environment controlled by a user and the advertisement;
- detecting any intersection of the obstruction probe with one or more polygonal sides of at least one object on the line-of-sight path;
- determining a percentage of the intersection;
- and
- calculating an advertising impression value based on the percentage of the intersection.
Dependencies are inferred from the claim text.