Presentation of sponsored content on mobile device based on transaction event

A system for positioning targeted sponsored content on a mobile communication facility, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

• receiving data corresponding to a transaction event having been conducted by a user and correlating the user with their associated mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or a first service being purchased by the user;
• selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first product or first service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility;
• and
• presenting the selected advertising content on a display of the mobile communication facility.