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US 8,266,667 B2Granted
Systems and methods for awarding affinity points based upon remote control usage
AssigneeLogitech Europe S.A.
InventorsFrank O'Donnell, Brandt Thompson, Paul V. Darbee
Life of this patent
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Abstract
Systems and methods for providing and promoting television programming, advertisements, and other content to selected viewers. A display is provided on a remote control device, prompts are provided on the display, and viewer responses to those prompts are monitored, stored in memory, and thereafter processed to reward viewers for responding properly to the prompts. Various methods for promoting such programs are also described.
Claims12
A method for selecting advertising content associated with television programming, said method comprising the steps of:
- receiving by a portable device a user input for a channel up or channel down command for viewing on an associated television set;
- determining a new channel selection based on the user input for the channel up or channel down command, a channel map stored on the portable device, and an indication of a currently selected channel stored on the portable device;
- storing the new channel selection within said portable device;
- sending a command to the television set including a channel indicator for the new channel selection;
- using said stored new channel selection to select an advertisement for depiction on a display provided on said portable device;
- and
- displaying the selected ad on the display.
4 more elements
A portable device comprising:
- a display;
- a transmitter and receiver circuitry for transmitting signals to an associated television monitor and receiving signals from a program guide data transmission source;
- a microprocessor;
- an interface for receiving a user input for a channel up or channel down command for the television monitor;
- and
- a memory,
- said microprocessor controlling said display and said transmitter and receiver circuitry, and
- said memory having stored therein a program that, when executed by said microprocessor, allows for determining a new channel selection based on the user input for the channel up or channel down command, a channel map stored on the portable device, and an indication of a currently selected channel stored on the portable device;
- sending a command for the television monitor including a channel indicator for the new channel selection;
- and
- advertising and promotional content to be selected for depiction on said display based upon a predetermined relationship between said advertising and promotional content and the new channel selection.
8 more elements
Dependencies are inferred from the claim text.