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US 8,266,162 B2Granted
Automatic identification of related search keywords
AssigneeLycos, Inc.
InventorWilliam Cava
Life of this patent
Estimating the term…
Abstract
Keyword expansion is used to expand a particular keyword into multiple related keyword candidates using a collection of data that relates to search queries performed using one or more search engines. The data identifies search terms from associated search queries. A particular keyword is identified and one or more candidate keywords related to the particular keyword are identified based on the data.
Claims18
A method comprising:
- collecting, using a computer, data indicative of search terms associated with one or more search queries;
- identifying, in the search terms, a particular keyword;
- identifying, using the computer, remaining search terms as candidate keywords related to the particular keyword;
- and
- generating a confidence score for a candidate keyword, the confidence score comprising a ratio of (i) a number of times the candidate keyword and the particular keyword appeared in a same search query of the one or more search queries, to (ii) a number of times the candidate keyword appeared in the one or more search queries.
2 more elements
An apparatus comprising:
- one or more processing devices;
- and
- one or more machine-readable storage devices for storing instructions that are executable by the one or more processing devices to perform operations comprising:
- collecting data indicative of search terms associated with one or more search queries;
- identifying, in the search terms, a particular keyword;
- identifying remaining search terms as candidate keywords related to the particular keyword;
- and
- generating a confidence score for a candidate keyword, the confidence score comprising a ratio of (i) a number of times the candidate keyword and the particular keyword appeared in a same search query of the one or more search queries, to (ii) a number of times the candidate keyword appeared in the one or more search queries.
5 more elements
One or more machine-readable storage devices for storing instructions that are executable by one or more processing devices to perform operations comprising:
- collecting data indicative of search terms associated with one or more search queries;
- identifying, in the search terms, a particular keyword;
- identifying remaining search terms as candidate keywords related to the particular keyword;
- and
- generating a confidence score for a candidate keyword, the confidence score comprising a ratio of (i) a number of times the candidate keyword and the particular keyword appeared in a same search query of the one or more search queries, to (ii) a number of times the candidate keyword appeared in the one or more search queries.
2 more elements
Dependencies are inferred from the claim text.