Back to results
US 8,266,007 B2Granted
Methods and systems for delivering customized advertisements
AssigneeDoran Touch App. Limited Liability Company
InventorHermann Calabria
Life of this patent
Estimating the term…
Abstract
Methods and systems for selecting and customizing an advertisement for a known user are disclosed. The advertisement is customized responsive to social distance between the user and members of the user's social network.
Claims41
A method comprising:
- receiving, by a server, a request for an advertisement to be presented to a user of a social network;
- selecting, by the server, a member of the social network to visibly associate with the advertisement based, at least in part, on a social distance between the user and the member in the social network;
- and
- sending, by the server, the advertisement for presentation to the user.
1 more element
An apparatus, comprising:
- a database configured to include information relating to members in a social network and an advertisement;
- and
- a server configured to receive a request for the advertisement to be presented to a user, select a member of the social network to visibly associate with the advertisement based, at least in part, on a social distance between the user and the member in the social network, and to send the advertisement for presentation to the user.
An apparatus, comprising:
- means for receiving a request for an advertisement to be presented to a user of a social network;
- means for selecting a member of the social network to visibly associate with the advertisement based, at least in part, on a social distance between the user and the member in the social network;
- and
- means for sending the advertisement for presentation to the user.
1 more element
Dependencies are inferred from the claim text.