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US 8,266,006 B2Granted
Method, medium, and system for keyword bidding in a market cooperative
AssigneeeBay Inc.
InventorsSameer Hassan, Stephen Kenneth Lobo, Stephen Richard Thomas
Life of this patent
Estimating the term…
Abstract
A computer-implemented method and system for keyword bidding in a market cooperative are disclosed. A particular embodiment includes receiving a keyword bid from a first party; determining a value to a host associated with the keyword bid; augmenting the keyword bid by an amount corresponding to the value to the host; and sending the augmented keyword bid to a second party.
Claims22
A method comprising:
- receiving at a website of a host a listing of a product for sale by a seller, wherein the seller is different than the host;
- receiving at the website a keyword bid from the seller, wherein the keyword bid contains at least one keyword associated with the product and a first bid amount;
- determining using a computer a second bid amount, wherein the determination is based on a value to the host calculated using historical and predictive data of at least one of the keyword and other keywords associated with the keyword;
- augmenting the keyword bid by replacing the first bid amount with a third bid amount, wherein the third bid amount is a sum of the first bid amount and the second bid amount;
- transmitting the third bid amount to a provider website, wherein the provider website is different from the website of the host;
- receiving at the host a charge for click-through traffic from the provider website to the website of the host, wherein the charge is associated with the keyword bid;
- and
- making at least one payment to the provider website, wherein the at least one payment includes a first amount paid by the seller and a second amount paid by the host, wherein the first amount does not exceed the first bid amount and the second amount does not exceed the second bid amount.
5 more elements
At least tangible one machine readable storage medium having one or more computer executable programs stored thereon, which when executed cause one or more computing systems to:
- receive at a website of a host a listing of a product for sale by a seller, wherein the seller is different than the host;
- receive at the website a keyword bid from the seller, wherein the keyword bid contains at least one keyword associated with the product and a first bid amount;
- determine using a computer a second bid amount, wherein the determination is based on a value to the host calculated using historical and predictive data of at least one of the keyword and other keywords associated with the keyword;
- augment the keyword bid by replacing the first bid amount with a third bid amount, wherein the third bid amount is a sum of the first bid amount and the second bid amount;
- transmit the third bid amount to a provider website, wherein the provider website is different from the website of the host;
- receive at the host a charge for click-through traffic from the provider website to the website of the host, wherein the charge is associated with the keyword bid;
- and
- make at least one payment to the provider website, wherein the at least one payment includes a first amount paid by the seller and a second amount paid by the host, wherein the first amount does not exceed the first bid amount and the second amount does not exceed the second bid amount.
5 more elements
A system comprising:
- a processor;
- a memory coupled to the processor to store information related to keyword bidding;
- and
- a market cooperative bidding module, operably coupled with the processor and the memory, configured to receive at a website of a host a listing of a product for sale by a seller, wherein the seller is different than the host;
- receive at the website a keyword bid from the seller, wherein the keyword bid contains at least one keyword associated with the product and a first bid amount;
- determine using the processor a second bid amount, wherein the determination is based on a value to the host calculated using historical and predictive data of at least one of the keyword and other keywords associated with the keyword;
- augmenting the keyword bid by replacing the first bid amount with a third bid amount, wherein the third bid amount is a sum of the first bid amount and the second bid amount;
- transmit the third bid amount to a provider website, wherein the provider website is different from the website of the host;
- receive at the host a charge for click-through traffic from the provider website to the website of the host, wherein the charge is associated with the keyword bid;
- and make at least one payment to the provider website, wherein the at least one payment includes a first amount paid by the seller and a second amount paid by the host, wherein the first amount does not exceed the first bid amount and the second amount does not exceed the second bid amount.
7 more elements
Dependencies are inferred from the claim text.