Method and system for selecting and delivering media content via the internet

A server configured to:

• determine a plurality of values for a keyword of a web page;
• receive, from a user computer, a request for identification of keywords of the web page, the request comprising data associated with the user computer;
• determine a location of the user computer and a local time at the user computer based on the data associated with the user computer;
• select a value from among the plurality of values for the keyword that corresponds to the location of the user computer and the local time at the user computer;
• determine that the value meets a criterion;
• select the keyword responsive to determining that the value meets the criterion;
• determine keyword identifying information based on the value and the keyword;
• and
• transmit, to the user computer, the keyword identifying information.

A tangible computer-readable medium having instructions stored thereon, the instructions comprising:

• instructions for determining a plurality of values for a keyword of a web page;
• instructions for receiving, from a user computer, a request for identification of keywords of the web page, the request comprising data associated with the user computer;
• instructions for determining a location of the user computer and a local time at the user computer based on the data associated with the user computer;
• instructions for selecting a value from among the plurality of values for the keyword that corresponds to the location of the user computer and the local time at the user;
• instructions for determining that the value meets a criterion;
• instructions for selecting the keyword responsive to determining that the value meets the criterion;
• instructions for determining keyword identifying information based on the value and the keyword;
• and
• instructions for transmitting, to the user computer, the keyword identifying information.