System and method for disease state marketing

A computer-implemented method for marketing healthcare products to a customer based on a presumed disease state of a customer via a computer network using a web-enabled computing device, the method comprising:

• receiving data at a facility server via the computer network, the data including disease state progression data, healthcare product data, customer data and marketing data tags;
• storing the received data in one or more databases that are communicatively linked to the facility server, wherein the disease state progression data includes a disease having a plurality of disease states, each disease state including a plurality of disease state symptoms presumptive of at least one disease state, the healthcare product data including marketing data and a marketing data tag corresponding to the marketing data, the marketing data including multimedia information to market a healthcare product to the customer, the marketing data tag including one or more elements describing a relationship between the marketing data and a disease record state or at least one disease state symptom, and prescription data, the prescription data corresponding to one or more disease state symptoms;
• causing a processor of the facility server to:
• compare a customer health history to the disease state progression data;
• determine a disease, a disease state, and a disease symptom for a customer based on the comparison of the customer health history to the disease state progression data;
• determine one or more marketing data tags including at least the determined disease and disease state;
• match the determined marketing data tags to the marketing data, wherein the matched marketing data includes multimedia information to market a healthcare product to the customer to treat disease symptoms for one or more of the determined disease and disease state;
• and
• transmitting the marketing data corresponding to the matched marketing data tags from the facility server to the web-enabled computing device via the computer network.

A computer readable storage medium comprising computer executable instructions to market healthcare products to a customer using a web-enabled computing device based on a presumed disease state of a customer, the instructions comprising:

• receiving data at a facility server via the computer network, the data including disease state progression data, healthcare product data, customer data and marketing data tags;
• storing the received data, wherein the disease state progression data including includes a disease having a plurality of disease states, each disease state including a plurality of disease state symptoms presumptive of at least one disease state, the healthcare product data including marketing data and a marketing data tag corresponding to the marketing data, the marketing data including multimedia information to market a healthcare product to the customer, the marketing data tag including one or more elements describing a relationship between the marketing data and a disease state or at least one disease state symptom, and the customer data includes health history data and purchase history data, the health history data corresponding to one or more health history symptoms presumptive of at least one disease and disease state, a date of disease diagnosis, a date of symptom exhibition, a date of injury, a date of an operation, or a probable disease state, the purchase history data including one or more healthcare products;
• comparing the customer health history data to the disease state progression data;
• determining a disease, a disease state, and a disease symptom for a customer based on the comparison of the customer health history to the disease state progression data;
• determine one or more marketing data tags including at least the determined disease and disease state;
• matching the determined marketing data tags to the marketing data, wherein the matched marketing data includes multimedia information to market a healthcare product to the customer to treat disease symptoms for one or more of the determined disease and disease state;
• and
• electronically transmitting the marketing data corresponding to the matched marketing data tags from the facility server to the web-enabled computing device.