Event prediction using hierarchical event features
AssigneeMicrosoft Corporation
InventorsMichael J. Taylor, Vishwa Vinay, Yauhen Shnitko
Life of this patent
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AssigneeMicrosoft Corporation
InventorsMichael J. Taylor, Vishwa Vinay, Yauhen Shnitko
Estimating the term…
Event prediction using hierarchical event features is described. In an embodiment a search engine monitors search results presented to users and whether users click on those search results. For example, features describing the search result events are universal resource locator prefix levels which are inherently hierarchically related. In an embodiment a graphical data structure is created and stored and used to represent the hierarchical relationships between features. An online training process is used in examples which enables knowledge to be propagated through the graphical data structure according to the hierarchical relations between features. In an example, the graphical data structure is used to predict whether a user will click on a search result and those predictions are used by the search engine to rank search results for future searches. In another example the events are advertisement impressions and the predictions are used by an online advertisement system.
A computer-implemented method of controlling an apparatus comprising:
An apparatus comprising:
A search engine comprising
Dependencies are inferred from the claim text.