Proxy editing and rendering for various delivery outlets

A non-transitory computer readable medium comprising executable instructions encoded thereon operable on a computerized device to perform processing comprising:

• instructions for accessing an edit decision list and at least one output specification specifying an output format compatible with a media delivery channel in response to receiving a request for media content wherein the edit decision list comprises at least one instruction to modify one or more base media files and an instruction identifying a generic format, wherein the media content comprises audiovisual content to be provided via the media delivery channel;
• instructions for applying the at least one output specification to the edit decision list, wherein applying the at least one output specification comprises replacing the instruction identifying the generic format with an instruction identifying the output format specified in the at least one output specification;
• instructions for executing the edit decision list according to the applied output specification to generate the media content in an output format compatible with the media delivery channel;
• and
• instructions for providing the media content via the media delivery channel.

A computer system comprising:

• a processor;
• a memory unit that stores instructions associated with an application executed by the processor;
• and
• an interconnect coupling the processor and the memory unit, enabling the computer system to execute the application and perform operations of:
• accessing an edit decision list specifying an output format compatible with a media delivery channel and at least one output specification in response to receiving a request for media content, wherein the edit decision list comprises at least one instruction to modify one or more base media files and an instruction identifying a generic format, wherein the media content comprises audiovisual content to be provided via the media delivery channel;
• applying the at least one output specification to the edit decision list, wherein applying the at least one output specification comprises replacing the instruction identifying the generic format with an instruction identifying the output format specified in the at least one output specification;
• executing the edit decision list according to the applied output specification to generate the media content in an output format compatible with the media delivery channel;
• and
• providing the media content via the media delivery channel.