Liquid crystal display device, mobile electronic apparatus, in-vehicle electronic apparatus

A liquid crystal display device, comprising:

• an active matrix substrate on which a light reflection pixel electrode for reflecting light and a light transmission pixel electrode for transmitting light are formed in each pixel section;
• a counter electrode substrate;
• a vertical alignment type liquid crystal panel having a liquid crystal layer that is made of a liquid crystal material having a negative dielectric anisotropy;
• and
• a liquid crystal panel driving device for driving the liquid crystal panel in accordance with an input gray scale,
• wherein:
• the counter electrode substrate includes a convex section in said each pixel so that the liquid crystal layer in a light reflection section has a thickness thinner than that in a light transmission section;
• the liquid crystal layer in the light reflection section has an alignment state, and the liquid crystal layer in the light transmission section has an alignment state;
• and the liquid crystal panel driving device carries out gray scale transition enhancement processing in which the input gray scale is corrected in accordance with a gray scale transition;
• and
• wherein the gray scale transition enhancement processing is carried out so as to adapt to a response of the light reflection section faster than a response of the light transmission section due to difference in thickness of the liquid crystal layer.