Gum slab package with flap retention

A package assembly for individual elongate consumable products comprising:

• a plurality of said products having opposed ends, said products being aligned in
• a side-by-side array;
• a package housing for enclosing said array of products, said package housing having a front wall, a back wall, opposite side walls and a bottom wall, said side walls and said back wall attaching said front wall and said back wall together at said front wall and said back wall peripheral edges for supporting said products therebetween and a closeable cover for closing a product dispensing opening;
• wherein
• said front wall further comprises a foldable wall flap extending inwardly toward said back wall for frictional engagement with said array of products between the ends thereof for removable retention of said products therein;
• wherein said wall flap has a distal edge engagable across said array of side-by-side products;
• said foldable wall flap being folded to provide a resilient inward bias thereby providing said frictional engagement of said products therein;
• wherein each of said products of said array includes a wrapper, said wrapper being folded at least one end so as to define an upwardly turned wrapper flap facing said wall flap, said wrapper flap being positioned below said distal edge of said wall flap to engage said wall flap upon withdrawal of end of said products from said package housing to thereby provide releasable retentive support said products in said package housing.