Width-adjustable product display tray with novel mounting arrangement

A tray for the display of articles of merchandise, and of the type which comprises

• (a) a base structure for supporting a plurality of articles of merchandise in a front-to-back column, said base structure having front and back ends and top and bottom portions,
• (b) a barrier element at the front end of said base structure serving to limit forward movement of a forwardmost article of merchandise in a column thereof,
• (c) a product pusher slideably mounted on said base structure and resiliently urged in a forward direction to urge the articles of merchandise forwardly, and
• (d) laterally adjustable side guides attached to said base structure and positioned at each lateral side thereof for lateral confinement of said articles of merchandise, and
• (e) said laterally adjustable side guides having spaced apart front and back mounting elements extending laterally inward therefrom adjustably engaging said base structure, characterized by
• (f) the laterally adjustable side guides being formed of generally flat plates of sheet metal, oriented in generally vertical planes, and extending substantially over a full length of said base structure to provide lateral confinement of a plurality of products of like but variable width supported on said base structure in a front-to-back column,
• (g) said front and back mounting elements extending laterally from lower edge portions of said side guides into engagement with spaced apart front and back portions of said base structure,
• (i) said laterally adjustable side guides having forward portions positioned for lateral product confinement and rearward extensions extending rearwardly of said forward portions, and
• (i) said rearward extensions each being provided with a bar-receiving recess configured and dimensioned for the close reception and confinement of a rectangular merchandise support bar, whereby said tray can be removably supported on such a merchandise support bar in a forwardly projecting, laterally repositionable cantilever fashion by means of said side guides,
• (j) said side guides and said merchandise bar constituting the exclusive means of supporting the base structure.