Method and apparatus for configurable model-independent decomposition of a business metric

A machine-readable storage medium, embodied on a magnetic hard disk or an optical disk, having executable instructions to cause a processor to perform a method comprising:

• accessing a response model and a plurality of activities, the response model and the plurality of activities used to compute an expected business metric, wherein each of the plurality of activities has a reference value and an executed value;
• computing a contribution to the business metric for each of the plurality of activities using the response model based on setting a first activity to one of the corresponding reference and executed values and setting others of the plurstlity of activities to the value state opposite of the first activity, wherein the computing each of the contributions is independent of a response model type;
• computing an incremental response by subtracting the response model with the plurality of the activities in the reference value from the response model with the plurality of the activities in the executed value;
• and
• computing a synergy by subtracting a summation of each contribution to the business metric from the incremental response.

A system comprising:

• processor;
• memory coupled to the processor though a bus;
• and
• a process executed from the memory by the processor to cause the processor to
• access a response model and a plurality of activities, the response model and the plurality of activities used to compute an expected business metric, wherein each of the plurality of activities has a reference value and an executed value;
• compute a contribution to the business metric for each of the plurality of activities using the response model based on setting a first activity to one of the corresponding reference and executed values and setting others of the plurality of activities to the value state opposite of the first activity, wherein the computing each of the contributions is independent of a response model type;
• compute an incremental response by subtracting the response model with the plurality of the activities in the reference value from the response model with the plurality of the activities in the executed value;
• and
• compute a synergy by subtracting a summation of each contribution to the business metric from the incremental response.