Video identification through detection of proprietary rights logos in media

A non-transitory computer-readable storage medium storing computer executable code, the computer-executable code when executed by a processor causing the processor to perform a process for detecting at least one known logo in a video, the video comprising a plurality of regions, each region comprising video data, the process comprising:

• generating a confidence mask comprising a plurality of scaling factors, each scaling factor corresponding to a region of the video and indicating a likelihood that the corresponding region of the video includes a logo;
• applying the scaling factors of the confidence mask to the video data for the corresponding regions of the video to generate an altered video;
• identifying an interest point in the video;
• computing a feature vector for the interest point, wherein the feature vector is a vector of real numbers describing visual characteristics of the video proximate to the interest point;
• accessing a database of stored feature vectors for known logos;
• and
• determining from the altered video a confidence measure as to whether the video includes a known logo by calculating a degree of similarity between a stored feature vector and the computed feature vector for the video.