Targeting applications based on mobile operator

A method comprising:

• receiving a request from a mobile computing device for information relating to one or more mobile applications available within a mobile applications store;
• determining, from the received request, a mobile operator and a device manufacturer associated with the mobile computing device;
• identifying, based on the determined mobile operator and the determined device manufacturer, a set of the mobile applications available to the mobile computing device;
• arranging the identified set of mobile applications based on priority values associated with the mobile applications in the identified set;
• providing, to the mobile computing device, metadata associated with the identified set of mobile applications;
• receiving a selection of the mobile applications within the identified set based on the provided metadata;
• and
• providing binaries of the selected mobile applications to the mobile computing device;
• wherein the request includes a current operator name (CON) and a service provider name (SPN), and wherein determining the mobile operator associated with the mobile computing device comprises determining the mobile operator based on the CON and SPN.

One or more computer-readable memories having computer-executable components, said components comprising:

• an interface component that when executed by at least one processor causes the at least one processor to receive metadata associated with a plurality of mobile applications available within a mobile applications store, said metadata identifying one or more mobile operators associated with each of the plurality of mobile applications, said metadata further including a priority value associated with each of the plurality of mobile applications, said plurality of mobile applications being associated with the mobile applications store;
• a store component that when executed by at least one processor causes the at least one processor to receive a request from a mobile computing device for information relating to the mobile applications;
• a carrier component that when executed by at least one processor causes the at least one processor to determine, from the request received by the store component, a mobile operator associated with the mobile computing device, wherein the request includes a current operator name (CON) and a service provider name (SPN), and wherein the carrier component determines the mobile operator associated with the mobile computing device based on the CON and SPN;
• and
• a filter component that when executed by at least one processor causes the at least one processor to identify, based on the mobile operator determined by the carrier component, a set of the mobile applications for presentation to the mobile computing device, wherein the filter component further arranges the identified set of mobile applications based on the priority values associated with the mobile applications in the identified set, wherein the store component further provides the metadata associated with the set of mobile applications identified by the filter component to the mobile computing device, receives a selection of the mobile applications within the identified set based on the provided metadata, and provides binaries of the selected mobile applications to the mobile computing device.