Automated acceptance or rejection of consumer correction submissions

A computer-implemented system for maintaining and updating item descriptions stored in a data store, the system comprising:

• one or more processors and one or more memories storing instructions executable on said one or more processors to implement:
• an evaluation component for evaluating correction submissions from a submitter;
• and
• wherein said one or more memories include an item descriptions data store storing a plurality of item descriptions for a plurality of items offered for sale in an electronic marketplace, wherein the item description of each item comprises a plurality of attributes of that item;
• wherein the evaluation component is configured to:
• subsequent to providing a submitter with a given item description for a given item offered for sale in the electronic marketplace, receive a correction submission specified by the submitter, the correction submission specifying a proposed modification to one or more of the plurality of attributes in the given item's item description:
• generate a risk score for the correction submission based on a measure of the proposed modification's significance with respect to changing said given item description;
• and
• in response to determining that the risk score meets one or more risk criteria and also determining that the submitter has been approved such that correction submissions that are submitted by that particular submitter and have a risk score meeting said risk criteria are exempt from a separate review process:
• perform the proposed modification on the given item description to update that item description within the electronic marketplace.

A computer-implemented electronic marketplace comprising:

• one or more computers including:
• at least one computer configured to provide descriptions of items offered for sale to remote customers, and perform one or more transactions associated with the sale of one or more of said items to the remote customers;
• at least one computing device for receiving correction submissions from a plurality of submitters that communicate with the electronic marketplace over a communications network;
• an evaluation component for evaluating correction submissions submitted to the electronic marketplace over the network from a submitter;
• an item descriptions data store storing a plurality of item descriptions, wherein the item description of each item comprises a plurality of attributes descriptive of that item;
• wherein the evaluation component is configured to:
• subsequent to providing a submitter with a given item description for a given item offered for sale in the electronic marketplace, receive a correction submission from a submitter, the correction submission specifying a proposed modification to one or more of the plurality of attributes in the given item's item description;
• generate a risk score for the correction submission based on a measure of the proposed modification's significance with respect to changing said given item description;
• and
• in response to determining that the risk score meets one or more risk criteria and also determining that the submitter has been approved such that correction submissions that are submitted by that particular submitter and have a risk score meeting said risk criteria are exempt from a separate review process:
• perform the proposed modification on the given item description to update that item description within the electronic marketplace.