System and method for providing information in a virtual world

A computer program product for providing tracking information about events in a virtual world, the computer program comprising:

• first programmatic instructions for providing a re-usable code portion, the re-usable code portion configured with a unique identifier and an address of an external data storage;
• second programmatic instructions for configuring at least a set of events to be tracked for sending information about tracked events to the external data storage;
• third programmatic instructions for associating the re-usable code portion with a virtual object to be tracked in the virtual world wherein the third programmatic instructions for associating the re-usable code portion with the virtual object comprise either fourth programmatic instructions for causing the computer to attach the re-usable code portion to the virtual object or fifth programmatic instructions for causing the computer to attach the reusable code portion to the virtual object.

A method for providing tracking information about events in a virtual world using a computer comprising:

• causing the computer to provide a re-usable code portion, the re-usable code portion configured with a unique identifier and an address of an external data storage;
• causing the computer to configure at least a set of events to be tracked for sending information about tracked events to the external data storage;
• causing the computer to associate the re-usable code portion with a virtual object to be tracked in the virtual world wherein the causing the computer to associate the re-usable code portion with the virtual object comprises either causing the computer to attach the re-usable code portion to the virtual object.