Plasma display device

A plasma display device including a plasma display panel that has discharge cells each formed at an intersection between a display electrode pair and a data electrode, one field period of an image signal being divided into a plurality of subfields, the plasma display device displaying an image by causing the discharge cell to be lit or unlit in each of the plurality of subfields, the plasma display device comprising:

• an image signal conversion circuit for converting the image signal into an image data for causing the discharge cell to be lit or unlit in each of the subfields;
• a data electrode driver circuit for driving the data electrode according to the image data;
• a power calculator for informing of a calculated power consumption as power estimated value of the data electrode driver circuit according to the image data;
• and
• a temperature calculator for informing of a calculated temperature as a temperature estimated value of the data electrode driver circuit according to the image data,
• wherein the image signal conversion circuit determines a number of target SFs according to SFs that image data are converted to decrease the power consumption, based on each of the power estimated value and the temperature estimated value, and
• the image signal conversion circuit converts the image signal into the image data, according to the larger one of the number of target SFs based on the temperature estimated value and the number of target SFs based on the power estimated value.