US 8,135,620 B2Granted

Network banner advertisement system and method

AssigneeGoogle Inc.

InventorsJonathan Barsade, Steven Y. Cho, Adam Zell

Life of this patent

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Abstract

A network advertising system and method includes a network server, a computer user, an electronic banner advertisement (BA) file, multiple web page files, a BA program, and a monitor. The BA is displayed on the monitor in a window of a browser program from about the point in time that a new web page is requested to about the point in time that the web page file corresponding to the new web page is downloaded onto the user computer and ready for viewing. The BA offers an advertising venue that will serve up a very discernible advertisement, uncluttered by other content that captivates the viewer's interest, at a point of time that a web (Internet or other network) surfer is willing and amenable to review additional data and information. This is typically a down-time, interstitial period, during a browser session. However, by displaying the advertisement as described, most web surfers will pay attention to the BA and the message that it is providing.

Claims5

Dependent claims

A method of providing to an information packet data stream distributor assurance that an information packet data stream is downloaded subject to pre-authorized criteria and confirmation that the information packet data stream has been loaded into an end computer connected to a network, comprising:

a) requesting a first network data stream for display in a network browser session, wherein the first data stream comprises activation code for requesting the download of an information packet data stream independent of the first network data stream and reporting code for sending at least one of an approval request data stream and a delivery confirmation data stream to a network reporting system;
b) creating a multi-frame window in a displayable browser session;
c) loading the first network data stream into a first frame of the multi-frame window;
d) activating the reporting code and transmitting an approval request data stream to the network reporting system;
e) obtaining approval from the network reporting system to download an information packet data stream;
f) activating the activation code;
g) downloading the information packet data stream into a second frame of the multi-frame window;
and
h) transmitting a delivery confirmation data stream to the network reporting system, the delivery confirmation data stream providing a confirmation that the information packet data stream is loaded into the browser window.

6 more elements

Dependencies are inferred from the claim text.

Facts

Application: 10/113,114Filed 29 Mar 2002 · continuation in part
Priority: 30 Mar 2001
Published: US 2002/0143627 A114 Nov 2002
Granted: 13 Mar 2012
Term ends: Not estimatedThe source records don’t support an estimate.

Classification5 codes

G06Q 30/02
Commerce: marketing; Price estimation or determination; Fundraising
G06Q 30/0248
Advertisements: avoiding fraud
G06Q 30/0262
Targeted advertisements: during computer stand-by mode
G06Q 30/0277
Advertisements: online advertisement

Family

Application60/279,707Us provisional application · filed 30 Mar 2001
Application09/867,223Parent of this continuation-in-part · filed 29 May 2001
Application60/306,887Us provisional application · filed 23 Jul 2001
Application60/317,142Us provisional application · filed 6 Sep 2001
Application60/322,473Us provisional application · filed 17 Sep 2001
Application60/330,990Us provisional application · filed 6 Nov 2001
Application60/340,864Us provisional application · filed 19 Dec 2001
US 2002/0169670 A1Pre-grant publication · published 14 Nov 2002
US 2002/0143627 A1Published application
US 8,135,620 B2This patent

From the US filing history. Foreign family members aren’t listed.