Enhanced hyperlink feature for web pages

A computer-based method of delivering contextual content with a computer system operably connected to one or more publishers via a data communications network, the method comprising:

• identifying, by a computer, one or more conventional hyperlinks in a document;
• and
• determining, by the computer, a context associated with each of the identified hyperlinks;
• selecting, by the computer for each of the identified hyperlinks, one of a plurality of bubble types based on a uniform resource locator extracted from the identified hyperlink;
• wherein each of the bubbles comprises a first display area and a second display area;
• and
• for each of the identified hyperlinks:
• a) selecting, by the computer, content for the first display area of the associated bubble type based on the uniform resource locator extracted from the identified hyperlink;
• and
• b) selecting, by the computer, content for the second display area of the bubble type based on the determined context of the identified hyperlink;
• and
• converting, by the computer, each of the identified hyperlinks to an enhanced hyperlink for invoking the associated bubble type and content.

A computer-readable memory containing programming instructions which, when executed by a computer, cause a computer server to deliver contextual content via a data communications network, the instructions comprising:

• identifying one or more conventional hyperlinks in a document;
• determining a context associated with each of the identified hyperlinks;
• selecting, for each of the identified hyperlinks, one of a plurality of bubble types based on a uniform resource locator extracted from the identified hyperlink;
• wherein each of the bubbles comprises a first display area and a second display area;
• and
• for each of the identified hyperlinks:
• a) selecting content for the first display area of the associated bubble type based on the uniform resource locator extracted from the identified hyperlink;
• and
• b) selecting content for the second display area of the bubble type based on the determined context of the identified hyperlink;
• and
• converting each of the identified hyperlinks to an enhanced hyperlink for invoking the associated bubble type and content.