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US 8,135,613 B2Granted
Ringback advertising
AssigneeGoogle Inc.
InventorsRonald Ho, Jennifer W. Lin
Life of this patent
Estimating the term…
Abstract
Methods, systems, and apparatus, including computer program products, in which an indication of a telephone call being placed from a calling number is received, and a determination is made of an audio advertisement to play based on the calling number. The audio advertisement is played based on the determination.
Claims21
A computer-implemented method, comprising:
- receiving an indication of a telephone call being placed from a calling number;
- determining, using one or more processors, an audio advertisement to play;
- playing at least a portion of the audio advertisement prior to a called party answering the telephone call;
- updating, using one or more processors, a listen-through rate of the advertisement, wherein the listen-through rate is a measure of a number of times the audio advertisement was played for at least a threshold time period divided by a measure of a number of times the audio advertisement was delivered;
- and
- providing listen-through rate data to an advertiser associated with the audio advertisement.
3 more elements
A method, comprising:
- receiving a first category from an entity associated with a called number;
- receiving one or more audio advertisements, wherein each of the advertisements is associated with a respective category;
- receiving a second category associated with a calling number;
- receiving an indication of a telephone call from the calling number to the called party;
- identifying, using one or more processors, an audio advertisement associated with a category that matches the first category and the second category;
- and
- providing the identified audio advertisement for playing during the telephone call from the calling number.
4 more elements
A system, comprising:
- a data store configured to store audio advertisements;
- and
- a call-through engine comprising instructions stored in a computer readable medium that, when executed by data processing apparatus, cause the data processing apparatus to perform operations comprising:
- receiving an indication of a telephone call;
- determining an audio advertisement to play;
- playing at least a portion of the audio advertisement prior to a called party answering the telephone call;
- updating a listen-through rate of the advertisement, wherein the listen-through rate is a measure of a number of times the audio advertisement was played for at least a threshold time period divided by a measure of a number of times the audio advertisement was delivered;
- and providing listen-through rate data to an advertiser associated with the audio advertisement.
5 more elements
A system, comprising:
- a data store configured to store audio advertisements;
- and a call-through engine comprising instructions stored in a computer readable medium that, when executed by data processing apparatus, cause the data processing apparatus to perform operations comprising:
- receiving a first category from an entity associated with a called number;
- receiving one or more audio advertisements, wherein each of the advertisements is associated with a respective category;
- receiving a second category associated with a calling number;
- receiving an indication of a telephone call from the calling number to the called party;
- identifying an audio advertisement associated with a category that matches the first category and the second category;
- and providing the identified audio advertisement for playing during the telephone call from the calling number.
5 more elements
Dependencies are inferred from the claim text.