Gathering data concerning publication usage and exposure to products and/or presence in commercial establishment
AssigneeArbitron Inc.
InventorLinda Dupree
Life of this patent
Estimating the term…
Abstract
Methods and systems for measuring and gathering data relating to presence of individuals within commercial establishments, relating to usage of publications by those individuals, and relating to exposure to products by those individuals. Participants in one or more studies carry a portable monitor having a commercial establishment presence detection monitor, a publication usage monitor, and/or a product exposure monitor.
Claims8
A system for gathering data concerning exposure of an individual to
- predetermined products and usage of a publication thereby, the system comprising a portable monitor capable of being carried on the person of the individual, the portable monitor comprising a product exposure monitor and a publication usage monitor, wherein the publication usage monitor gathers data indicating at least one of grasping of the publication, turning a page of the publication, and flexing a page of the publication.
A system for gathering data concerning presence of an individual within a
- commercial establishment and usage of a publication thereby, the system comprising a portable monitor capable of being carried on the person of the individual, the portable monitor comprising a commercial establishment presence detection monitor and a publication usage monitor, wherein the publication usage monitor gathers data indicating at least one of grasping of the publication, turning a page of the publication, and flexing a page of the publication.
A method of gathering data concerning exposure of an individual to a product and usage of a publication thereby, comprising:
- gathering data indicating exposure of the individual to at least one product with the use of a portable monitor carried on the person of the individual, and
- gathering data indicating usage of at least one publication by the individual with the use of the portable monitor, wherein gathering data indicating usage of at least one publication comprises gathering data indicating at least one of grasping of the publication, turning a page of the publication, and flexing a page of the publication.
A method of gathering data concerning presence of an individual within a commercial establishment and usage of a publication thereby, comprising:
- gathering data indicating presence of the individual within at least one commercial establishment with the use of a portable monitor carried on the person of the individual, and
- gathering data indicating usage of at least one publication by the individual with the use of the portable monitor, wherein gathering data indicating usage of at least one publication comprises gathering data indicating at least one of grasping of the publication, turning a page of the publication, and flexing a page of the publication.
Dependencies are inferred from the claim text.